Social Media Marketing Co-Ordinator

TalentLink • Other • Cape Town, South Africa • 1w ago

Key Responsibilities:

Social Media Strategy Development:
- Collaborate with internal teams to create social media strategies that align with business objectives.
- Research industry trends and audience insights to drive content creation and engagement.
Content Creation & Curation:
- Create engaging content for social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
- Curate content that aligns with brand values, showcasing industry expertise and services.
Social Media Management:
- Maintain consistent posting and engagement across all social media channels.
- Respond to comments and messages in a timely, professional manner.
Campaign Management:
- Plan and execute paid social media campaigns to drive leads and enhance brand awareness.
- Monitor, analyze, and optimize campaigns for maximum performance.
Reporting & Analytics:
- Track social media performance using analytics tools and provide regular updates on key metrics.
- Adjust strategies based on data insights to improve engagement and conversion rates.
Brand Awareness & Community Engagement:
- Develop initiatives to increase brand visibility within the property investment sector.
- Build relationships with industry influencers, bloggers, and partners.
Collaboration with Teams:
- Coordinate with marketing, sales, and communications teams to ensure consistent messaging across platforms.

Key Skills & Qualifications:

Experience:
- Proven experience as a Social Media Coordinator or similar role.
- Experience in the property, real estate, or financial services sectors is preferred.
Education:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
Technical Skills:
- Proficient in social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
- Familiar with social media management tools (e.g., Hootsuite, Sprout Social).
- Experience with paid advertising on social media platforms (Facebook Ads, LinkedIn Ads).
Creative & Analytical:
- Strong copywriting skills with the ability to create compelling content.
- Ability to analyze data and adjust strategies accordingly to improve results.
Communication Skills:
- Excellent verbal and written communication skills.
- Ability to engage audiences and interact in a professional manner.
Organizational Skills:
- Strong time management skills with an ability to meet deadlines and manage multiple projects simultaneously.
- Detail-oriented with a focus on delivering high-quality work.

Preferred Experience:

Familiarity with the property investment or real estate industry.
Experience running social media campaigns for financial or real estate services.
Crisis management experience, including handling negative feedback on social media.

Personal Attributes:

Proactive: Takes initiative to suggest new ideas and strategies.
Collaborative: Able to work effectively within a team and across departments.
Creative: Brings innovative ideas to the table to keep the brand fresh and engaging.
Detail-Oriented: Pays attention to the small details that ensure quality and consistency.
Adaptable: Comfortable with change and open to new methods and tools.

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