Digital Marketing Campaign Manager

Energy at Work • Other • Johannesburg, South Africa • 4d ago

We are seeking an innovative, results-driven Digital Marketing and Campaign Manager to lead our digital marketing initiatives in a decentralized, agile environment. As part of our lead-focused and customer-centric organization, youll develop and execute high-impact digital campaigns, manage lead generation efforts, and oversee our brand presence across multiple digital platforms. This role is essential to driving business growth in a fast-evolving industry.

Key Responsibilities:

Lead Generation and Digital Campaign Management:

Develop and manage end-to-end multi-channel campaigns (Facebook, Google Ads, TikTok, Instagram, etc.) for health, pet, and motor warranty insurance products.
Utilize A/B testing to optimize campaign effectiveness and conversion rates.
Continuously monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
Identify new market opportunities and tactics for sustained business growth.
Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
Drive innovation in digital strategies, keeping up with emerging technologies and trends.

Affiliate and Partnership Program Development:

Create new lead channels and conduct proof of concept (POC) initiatives with affiliates to optimize lead flow.
Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
Lead weekly sessions with the sales team to review client feedback and refine the lead journey.

Analysis & Reporting:

Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.

Marketing and Brand Activities:

Maintain brand integrity and consistency across all digital marketing materials and channels.
Collaborate cross-functionally to support initiatives with marketing and design resources.
Ensure accuracy of product and plan information post-updates.
Manage internal communications calendars to streamline brand messaging and company-wide announcements.

Team Leadership and Development:

Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
Lead by example, motivating team members with Scoutnets core values.
Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
Encourage continuous learning, innovation, and skill development across the team.

Qualifications & Requirements:

Education:

Bachelors degree in Marketing, Digital Marketing, or a related field.
Postgraduate qualifications and certifications in digital marketing and design are advantageous.

Experience:

5+ years in digital campaign management and lead generation, preferably in insurance or related fields.
Proven success in digital design, campaign strategy, and lead generation, especially in the insurance or financial services sector.
Strong background in leadership, with a history of inspiring and managing teams.

Skills & Competencies:

Leadership: Experience in building, mentoring, and driving a high-performance team.
Digital Marketing Expertise: Success in managing digital campaigns and optimizing for lead generation.
Analytical Ability: Proficiency in data analysis and data-driven decision-making.
Collaboration: Strong communication skills, with experience working across departments.
Problem-Solving: Creative and strategic thinker, able to resolve challenges efficiently.
Customer Focus: Commitment to delivering customer-centered solutions in line with company values.
Agility and Innovation: Capacity to adapt to a fast-changing market and introduce fresh, innovative ideas.