Responsibilities
The Programmatic Trader is responsible for the flawless delivery of programmatic activity. Your core focus will be to continuously deliver value for your client(s) by planning and executing best in class campaigns; working with core SSP/DSP/Network Partners to help your client(s) to be the first to trial new formats and features; and create and deliver gold standard optimization and delivery plans.
Reporting to the Head of mActivate, this role assumes responsibility for the day-to-day management and partnerships with core SSP/DSP/Network Partners assisting the company monetize their entire portfolio of video and display impressions.
- The Programmatic Trader will use data and analysis to identify strategic optimizations to increase revenue and maximize yield within the programmatic stack.
- This role will also partner with the national sales team in successfully bringing new business via programmatic executions.
- Manage day to day activities with DSP's, Agency trading desks and other buying platforms that are increasingly being given more responsibility and control over digital ad budgets for display and video.
- Manage day-to-day relationships with Sales Side Platforms and the private marketplaces and open auction environments.
- Manage inventory setup, avails and optional data targeting to create a higher value proposition.
- Be a knowledge expert about all things programmatic for sales and advertiser/agency partners.
- Create opportunities for incremental revenue by discussing alternative approaches and executions to purchase company inventory.
- Evaluate potential new partners, platforms and opportunities for revenue growth.
- Including but not limited to audience segmentation development and sales opportunities, yield analysis about site setup and location of higher priced inventory, and micro-analysis of inventory value as determined by buyers.
- The Programmatic Trader is expected to have a complete and unquestioned understanding of their assigned clients’ media business. They are also expected to have an understanding of their client’s overall business and marketing objectives.
- The Programmatic Trader is a steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client.
- Assist in planning, implementing and maintaining of media campaigns with a focus in Real Time Bidding.
- This position is essential to the day-to-day running of the media account and requires an individual that works well in a team-based, fast-paced, detail-oriented environment. The Programmatic Trader is resourceful and demonstrates the initiative to participate in advanced projects.
- The Programmatic Trader is expected to have a strong working knowledge of the media space and available media research. They are also expected to be proficient in agency procedures (both media and inter-department).
- Aptitude for learning new skills (both technical and organic) and procedures is essential.
- The Programmatic Trader supports multiple accounts and works with some client teams across the agency, so the ideal candidate is energetic, personable and able to multi-task.
- Works with senior management to develop strategies and recommendations for media plans.
Qualifications/Experience
- Previous experience within the programmatic space; strong interest in evolving digital media.
- Strong organizational skills and ability to demonstrate a detail-oriented way of thinking.
- Adaptable to change and able to multi-task.
- Strong mathematics and analytic skills which result in the ability to relate results to client business objectives.
- Ability to expand and grow both internal and client understanding of DSP/ social ad technology, landscape and buying strategies.
- Advanced computer skills (Word, Excel, PowerPoint, AdWords Editor/ Facebook ad platform).
- Good writing and verbal communication skills (including presentation skills).
- Main Focus is the implementation, activation and reporting of campaigns in both local and rest of Africa.
- Ability to maintain structure in learning to understand the differences in the various markets.
- Ability to work well with Google products and being able to lead conversations regarding all things programmatic.
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