Head of SEO - Johannesburg - Initiate International
Head of SEO Job Description
We are seeking an experienced Head of SEO in Johannesburg to lead our SEO strategy across various markets. The ideal candidate will have a deep understanding of the sports betting industry and a proven ability to drive growth through innovative SEO strategies .
Your key job responsibilities as the Head of SEO in Johannesburg include:
- Lead and manage a team to contribute to the acquisition and retention strategies across all markets.
- Develop, implement, and optimize SEO strategies for multiple websites.
- Conduct keyword research and analysis to improve website rankings.
- Analyze data and generate detailed reports to identify areas for improvement.
- Stay updated with the latest SEO developments , online behaviors, and market trends.
- Identify opportunities and create scalable plans for SEO growth .
- Develop and execute effective SEO campaigns .
- Monitor and track performance metrics for SEO campaigns , using data to refine and adjust strategies.
- Provide insights on SEO forecasting , budgeting, and overall direction.
Requirements
The following requirements must be met for this Head of SEO job in Johannesburg:
- A minimum of 7 years' experience in a senior search engine optimization role.
- 4+ years of relevant SEM experience, including on-page and off-page SEO , link building, social media, and PPC.
- Solid understanding of analytical software.
- Degree or diploma in Marketing or a related field.
- Proven track record in team management within a dynamic and fast-paced environment.
- Strong analytical skills, with experience in strategic planning and business management.
- Excellent knowledge of search engine algorithms, ranking strategies, and the SEO industry .
- Attention to detail with strong numerical skills.
- Exceptional interpersonal skills and the ability to build strong relationships with stakeholders across the business.
- SEO copywriting skills.
- SEO link building skills.
This is an opportunity to work in a dynamic and international environment, with a focus on sports and technology.
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