Paid Media and Advertising Specialist
Apply locations Cape Town Johannesburg posted on Posted Yesterday job requisition id JR-61615
Let's Write Africa's Story Together!
Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description
ROLE OVERVIEW:
We are seeking a detail-oriented Paid Media Advertising Specialist to take charge of managing our paid advertising campaigns across multiple digital channels. From SEM to paid social media and display advertising, this role is responsible for optimizing campaigns to maximize ROI and achieve strategic marketing objectives. Reporting to the Performance Marketing Lead, the Paid Media & Advertising Specialist will be responsible for purchasing media inventory, executing ad campaigns, driving targeted traffic, generating leads, and enhancing brand visibility through strategic and effective paid advertising initiatives.
KEY RESULT AREAS:
- Develop, execute, and optimize paid advertising campaigns across digital channels such as SEM, paid social media, display advertising, and more, ensuring alignment with strategic marketing objectives and budget allocations.
- Utilize audience targeting and segmentation strategies to reach the most relevant audience segments and maximize campaign effectiveness.
- Collaborate with creative teams to develop compelling ad creatives that resonate with target audiences and drive engagement and conversions.
- Manage advertising budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic objectives.
- Monitor campaign performance metrics and provide regular reports to stakeholders, analysing results and making data-driven recommendations for optimization and improvement.
- Conduct A/B tests and other experimentation methods to optimize campaign performance, identify best practices, and drive continuous improvement.
- Collaborate closely with internal teams, including marketing, analytics, and creative, to ensure alignment of paid advertising efforts with overall marketing objectives and brand messaging.
- Directly purchase ad inventory on key ad networks such as Google Ads, Meta Ads, programmatic platforms, and other relevant digital media channels, negotiating with ad networks or vendors to secure optimal rates and placements when applicable.
ROLE REQUIREMENTS
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 3 years of experience in managing paid advertising campaigns across digital channels, with a focus on SEM, paid social media, and display advertising.
- Proficiency in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms.
- Previous Agency experience (Essential).
- Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
- Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels.
- Experience working in the fintech or digital banking sector (Advantageous).
The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit.
Closing Date
09 January 2025 , 23:59
Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19.
All prospective employees are required to disclose their vaccination status as part of the recruitment process.
Please refer to the Old Mutual’s Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so.
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