About At the factory our mission is to simplify creative performance production at scale. We do this to free up time for our clients which they in turn can utilize to their highest value. Our roots have always been in digital creative.
Essential Skills
This is a role for an experienced leader—beginners and mid-level candidates will not be considered. We are looking for someone with the following key competencies:
Conceptualization & Creative Strategy
- Conceptual Design Mastery: Ability to conceptualize and design creative ideas that convert, not just "look good."
- Sales Funnel Thinking: Mastery of the Awareness, Consideration, and Conversion stages of the customer journey, with the ability to create strategic creative tailored to each stage.
- Storyboarding Expertise: Ability to map out complete campaign narratives using storyboards, illustrating the step-by-step flow of a campaign's visual story.
Creative Production & Execution
- Animation & Motion Design: Hands-on ability to create dynamic animated assets that captivate and convert audiences.
- Multi-Format Asset Adaptation: Mastery in taking one creative concept and scaling it across multiple formats, including static, animated, and dynamic creative.
- Technical Proficiency: Strong proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, XD) with advanced knowledge of motion design.
- Hands-On Production: Ability to produce high-quality creative independently and oversee the production of creatives at scale.
Performance Marketing Expertise
- Campaign Analytics: Knowledge of key metrics like CTR, ROAS, and conversion rates and the ability to inform creative decisions with data-driven insights.
- Platform-Specific Design: Expertise in creating platform-specific assets for Facebook, Google, Instagram, and Display Networks, with knowledge of ad formats, sizes, and platform best practices.
- Data-Driven Approach: Capacity to evaluate campaign performance, make creative optimizations, and increase conversions.
Brand Leadership & Communication
- Brand Builder: Ability to maintain and protect brand identity across all creative assets, while also enhancing brand recognition and driving brand loyalty.
- Cross-Functional Collaboration: Work directly with performance marketers, sales teams, and production teams to ensure alignment on goals and deadlines.
- Client-Facing Skills: Strong ability to present creative ideas and production workflows to clients and stakeholders.
General Requirements
- 10+ years of experience as a Creative Lead, Senior Art Director, or Performance Art Director with a focus on digital campaigns and performance marketing.
- Proven experience delivering campaigns that drive tangible performance outcomes (CTR, ROAS, conversions).
- Super Strong portfolio that shows a range of creative concepts, brand storytelling, and performance-driven campaigns.
- Solid experience producing multi-channel campaigns that scale across multiple European markets.
- Strong leadership experience, with the ability to guide teams of designers, freelancers, and production managers.
How to apply
Apply here:
Submit your CV and portfolio showcasing your best conceptual, animated, and performance-driven campaigns.
Start date: asap
Salary: Competitive salary based on experience and performance
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