Job Title: Marketing Operations Lead, Africa
ABOUT UPL:
UPL is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmer's hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest-growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace, and customer engagement.
Our purpose is ‘OpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.
Role Summary
The Africa Marketing Operations Lead oversees the systems, processes, technologies and budgets that support the UPL Africa marketing efforts. The role focuses on optimizing workflows, improving efficiency and visibility within systems such as the Global New Product Launch (GNPL) and New Product Development (Calyx), ensuring accuracy of data, analyzing performance, and ensuring that marketing strategies are executed efficiently. The Marketing Operations Lead bridges the gap between the marketing strategy and implementation by providing operational support and data-driven insights.
The Marketing Operations Lead is crucial for ensuring that UPL Africa marketing efforts are not only creative but also efficient and impactful.
Key Responsibilities:
- Campaign Management & Support: Overseeing the execution of marketing campaigns, especially when it comes to new product introductions and launches to ensure they are on time, within budget, and aligned with business goals. Managing project workflows and ensuring collaboration among teams.
- Data Analysis & Reporting: Tracking and analyzing marketing metrics to evaluate the effectiveness of campaigns. Generating reports to guide decision-making and optimize marketing strategies. Managing marketing technology tools and information within these tools such as GNPL, Calyx, Iolite, and other systems plus platforms, and analytics tools. Ensuring the tools are integrated, accurate and used effectively.
- Process Optimization: Streamlining workflows to improve efficiency and reduce bottlenecks. Developing best practices and standard operating procedures, as well as the implementation and tracking thereof.
- Budget Management: Monitoring marketing budgets and ensuring resources are allocated effectively.
- Team Coordination: Acting as a liaison between marketing, sales, regulatory, development, IT, and other departments to ensure alignment.
Knowledge, Skills and Experience Required:
- Skills:
- Strong analytical and organizational skills.
- Knowledge of marketing concepts and product development.
- Understanding of database structure, data hygiene, analytics, and attribution.
- Ability to translate data into actionable insights.
- Ability to communicate effectively and in a professional manner.
- Background in marketing, business administration, or related fields.
- Technical Requirements:
- Bachelor degree or equivalent in economics, finance, marketing, or any related field with core competence on systems, analytics and processes.
- Knowledge and high level understanding of computer software such as MS Suite, Smartsheet, etc.
- Good understanding of marketing principles and technologies.
- Background in Agriculture will be helpful.
- Behavioural Requirements:
- Highly process driven, methodical and detail orientated.
- Be able to work under pressure and deliver continuous high-quality work.
- Excellent problem-solving skills and the ability to plan both short- and long-term.
- Adaptability & Resilience: Recognizes and is open to changing circumstances and alters behavior and scales up as necessary; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace.
- Results Orientations: Acts, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition.
- Strategic Orientation: Demonstrates knowledge of the social, economic, and environmental factors and how they impact the business. Identifies key issues that could impact the business and develops strategy through an analytical lens/design thinking.
- Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements and accomplishments.
- Customer Centricity: Understands the customer needs and pain points, fulfills the needs and expectations by focusing on creating value for customers.
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