We Go Places! How about you?
Immediate Superior: Mncedisi Jekwa
Job Grade: 20
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 127223
Closing Date: 27/12/2024
Purpose of the job:
The Senior Brand Manager is responsible for developing, implementing, and monitoring the short-to-medium term brand strategies and integrated marketing plans in line with brand and category to drive engagement with customers, shoppers and consumers, improve market Brand Power, and deliver sustainable & profitable growth.
Key Responsibilities:
Strategic Planning:
- Supports Marketing Manager or Head: (Include Category) in the creation and execution of the brands strategy and annual ICP (integrated commercial planning).
- Understands and uses consumer and market insights to build strong brand positioning with identified target consumers.
- Understands and utilizes Demand space thinking to activate the brand in correct channel and occasions.
- Monitors and analyses market performance of the brand and key competitor (market share, volume & value sales, distribution, pricing, promotional activity, etc) to share feedback to team.
- Understands shopper insights & consumer needs, initiating recommendations to improve in-market execution (positioning, pricing, pack formats, and promotional activities) for campaign development.
- Works with Insights & Foresights team to conduct in-depth analysis of industry trends, competitive landscapes, and market dynamics to extract key insights for future campaign development and go-to-market strategies.
Comms & Campaign Execution:
- Leads development of communication strategy and creation of communication assets.
- Executes multichannel campaigns and leads cross-function teams to ensure OTIF (On Time In Full) deliver across ATL and/or BTL channels.
- Manages new product development projects & relaunches on the market.
- Develops creative briefs and provides creative guidance to agency partners to ensure alignment to brand objectives and performance KPI’s.
- Provides clear strategic direction to Regional Sales and National Trade Marketing teams to ensure in-market execution alignment to brand objectives and performance KPI’s.
- Identifies effectiveness and impact of current marketing initiatives with tracking and analysis, and optimizes accordingly.
- Presents ideas and final deliverables to internal and external teams, and updates senior leadership on the progress of marketing activities and reporting on the results of campaigns.
Leadership:
- Collaborates effectively with external & internal stakeholders to achieve business targets.
- Manages day to day agency partnerships to deliver brand strategies and activities.
- Leads personal development and career development.
Budget Management:
- Develops marketing budget in line with the brand plan, ensuring effective allocation of resources, maximizing ROI, and delivery against performance KPI’s.
- Monitors and reports ATBTL expenditures keeping spend within budget and administration parameters.
- Negotiates agency rates in collaboration with cost consultants.
Job Requirements:
1. Education:
- A relevant and recognized Bachelor’s, Masters or Post-Graduate qualification in Commerce, Marketing, Economics, Business Science or related field.
2. Experience:
- Minimum of 5 years of relevant experience in Marketing and Sales in an FMCG environment.
- Up to date with the latest trends and best practices in marketing and FMCG environment.
- Proven experience in identifying target audiences and developing cross channel marketing campaigns that engage, educate and motivate consumers.
- Proven success in developing & implementing multi-channel marketing plans and campaigns that deliver against performance KPIs.
- Strong project management and decision-making skills, with the ability to handle multiple campaigns and timelines simultaneously.
- Excellent written and verbal communication skills.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Budget management experience.
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
#J-18808-Ljbffr
