About the job User Experience Researcher
User Experience Researcher
Role purpose:
To conduct UX and market research for companies Digital & Marketing team.
- The responsible individual will need to handle day-to-day UX research activities including recruitment, planning and coordinating usability tests, observing and running of tests, documentation of insights, reporting and presenting outcomes to stakeholders.
- The person will have to support the UX team by maintaining an up to date view of our users digital habits, behaviors and needs.
- The objective is to support the UX lead in achieving research goals.
Key accountabilities and decision ownership
- Conduct UX research
- Design studies that address both user behavior and attitudes.
- Conduct research using a wide variety of qualitative methods, subset of quantitative methods (i.e. surveys), and interpret analysis through the lens of UX, HCI (Human-Computer Interaction), and social science.
- Recruit participants and assist UX designers in running user testing studies.
- Generate insights that both fuel ideation and evaluate designs.
- Research the latest visual design, UI and interaction concepts, presentation layer technologies, digital best practices, online trends, and provide recommendations for improvements.
- Conduct best practice research to develop and improve UI and interaction design to solve end user problems effectively.
- Create sound recommendations after each stage of testing and ideation based on research and user observations.
- Research market, customers and potential customers to keep an up to date view of digital habits, behaviors and user needs.
- Generate profiles to be used in the creation of empathy maps and personas.
- Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately.
- Work cross-functionally with UX designers and product management.
- Support our UX design lead on studies and assist in achieving research goals.
- Work with product leaders to prioritize research questions based on analysis of current knowledge, project goals, identified risks, and project impact.
- Identify best method or mix of methods to address research questions, with consideration for timeline and resources with minimal guidance.
- Advise UX design team and product managers on research opportunities and best practices at all stages of an agile product development process.
- Build strong stakeholder relationships, effectively to make decisions based on a strong understanding of business, customer and design trade-offs.
- Participate in team activities and team planning with the aim of improving team skills, awareness and quality of work.
- Present results from usability tests and other user research to project teams.
- Monitor statistics and analytics (such as Adobe Analytics) across sites with an aim of obtaining a better understanding of user behavior and improving user journeys.
- Actively work on improving user experience and engagement across all our sites and products.
- Evangelise good user experience, demonstrating measurable value to other team members and stakeholders, and encouraging a culture of UX.
- Foster a healthy tension between stakeholders, encouraging discussions that take into account business needs, user needs, and what is possible.
- Comprehensive knowledge in a variety of industry-centric qualitative research methods, such as semi-structured interviews, contextual inquiries, usability studies, diary ethnographic studies, unmoderated remote studies, paper prototyping, surveys, A/B testing and Card sorting.
- Demonstrated ability to plan and conduct research in close collaboration with people in a variety of roles, including design, technology, and product management.
- Knowledge of quantitative, behavioral analysis, and statistical concepts.
- Experience with survey research (questionnaire design, sampling, analysis).
- Experience working in a collaborative team and working directly with developers for implementation of designs.
- Excellent communication (presentation and interpersonal skills).
- Understanding of qualitative analysis and reporting methods suitable for the fast pace of industry; ability to quickly shift the methodology and scope of research projects to meet short deadlines while collecting the best possible data and delivering actionable results.
- Experience in creating user testing scripts and leading testing sessions.
- Experience creating UX test protocols, specifications and presentations.
- Good understanding of UX and UCD design principles.
- Experience working with Agile processes.
Must have technical / professional qualifications : 5 - 8 Years' experience within a Design Research role.
Preferred Qualification : Degree in the humanities: Psychology, Sociology, Politics, Anthropology, etc. Commerce Degree is also welcome. Post graduate qualification is an added bonus.
Preferred Certifications : Usability Analyst Certification.
Technical / Professional Knowledge : UX design, Research + testing, Market awareness, Concept presentation, Communication and negotiation, Report writing.
Behavioural Competencies : Relationship Building, Decision Making, Critical Appraisal, Analytical Thinking, Persuading & Influence, Active Listening, Perseverance, good work ethic and initiative.
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