Company description One Touch is a through-the-line agency setup to support Beiersdorf globally. The agency is focused on providing creative solutions to Beiersdorf marketing challenges, across any & all media channels. The agency uses insights to create impactful and accountable solutions that touch people at every point in their connected world.
Responsibilities - Act as the strategic lead and brand custodian on the specific PO1 brand in partnership with the Managing Partner, regional strategy lead and Creative lead.
- Articulate and interrogate client needs based on the brand and business strategy, as well as ensure ongoing engagement with client around their business needs.
- Use research to create original and innovative insights and provide a high-quality interpretation of research findings.
- Understand commercial context of brand communication as well as the need to measure and track effectiveness.
- Understanding of ATL, BTL and digital channel strategy to enable end-to-end solutions for clients.
- High-level understanding of precision marketing and marketing automation and being able to partner with specialists in this area.
- Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and consumer insights.
- Guide the creative team beyond the brief through an in-depth understanding of client business needs as well as consumer needs.
- Write and collaborate on inspiring creative briefs, from a day-to-day business POV, as well as proactive.
- Develop, construct and present compelling strategies to clients.
- Provide relevant target market insights across various consumer categories, and beyond South Africa across emerging markets including CEWA, MENA, Thailand, Brazil, Australia and more.
- Provide input into optimizing the customer experience and ensuring brand consistency.
- Constantly monitor campaigns and projects to ensure adherence to the set strategic direction.
- Constantly raise the standard of strategic output.
- Inspire a culture of strategic thinking and innovation throughout the strategy department and the wider agency.
- Proactively monitor your clients’ brands and industries so that you are able to share with client and the team, positioning the agency as a thought leader and opening organic growth opportunities.
- Be able to problem-solve and be resourceful to tackle even the most unusual marketing briefs.
- Exercise strategic principles and structured thinking to tackle business development projects assigned by client and/or non-marketing communication briefs.
Qualifications - Marketing/brand/consulting communication experience of 7+ years.
- Relevant marketing/communications diploma/degree.
- Hands-on experience with online marketing tools and practices.
- Strong understanding of media strategy and planning.
- Experience in developing, managing and presenting solutions within a creative environment.
- Proven ability to create cross-channel and content strategies.
- FMCG experience.
- African experience.
Additional information Please note that only shortlisted candidates will be contacted. Should you not hear from us within 6 weeks after submitting your application, please consider your application as unsuccessful.
Publicis Group is proud to be an Equal Opportunity Employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity plan. All appointments will be based on qualifications, experience and best fit, but preference will be given to all affirmative action candidates or designated groups.
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