At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
The role will be limited to 12 months contract only.
As a Senior Audience Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for translating our vision into customer-centric data-based customer journeys and will own the execution roadmap assuring effective communications and the health of our channels.
Working together with our local markets and central teams, like Brand, Marketing Analytics and Pricing, you will set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.
Collaborating with Brand and CRM Operations, you will translate your ideas into execution, prioritising and ensuring our execution efforts are utilised in the best way possible.
Above all, we are looking for people who will make HelloFreshbetter. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don't “tick all the boxes” but think you'd thrive in this role, we would really like to learn more about you.
What you'll do
- Scope CRM initiatives to deliver the annual strategic plans for Reactivations
- Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
- Make recommendations, set targets and prioritise the CRM backlog to deliver the most impact
- Define hypothesis and design experiments to move us in the right direction with confidence
- Brief and support the Brand team in the creative development for CRM initiatives
- Brief and support the Campaign Management team in the implementation of the CRM initiatives
- Leverage data analysis to evaluate campaign performance and to identify issues and trends
What you'll bring
- You are able to analyse data and make decisions based on rational reasoning
- You have relevant experience in the CRM field. Experience with Direct Mail and subscription models would be a plus
- You have a good eye for creative execution and overall aesthetic for CRM channels
- You are focused on customer centricity and optimising customer engagement
- You excel using both qualitative and quantitative data to validate hypotheses and drive decisions
- You have good knowledge of Experimentation and A/B testing.
- You feel comfortable devising your own strategy and communicating your vision to stakeholders
- You have experience in forecasting and budget management
- You are comfortable managing a large pool of stakeholders from different seniority level
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
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