De'Longhi Deutschland GmbH is part of the global De'Longhi Group, the world's leading company in the home appliance industry. With more than 10,000 employees, the company sells its products in over 100 countries.

You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.

End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
Development of local product strategy for the owned category and steering the sales department based on the strategy;
Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);
Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);
Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;
Define the initial pricing & price positioning over a lifetime, taking into account the category. margin;
Design the channelizing based on global guidelines and local market requirements, and develop line-ups;
Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);
Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;
First contact for product-related topics/questions;
Management of upload of product data on delonghi-media and distribution of product data to functions/departments;
Management of product-related translations (eShop, Power Images, A+ Content);
Responsible for the sales support material (e.g., product presentation, datasheets) of the owned product group;
Briefing on adaptations of product catalog;
Owner of JF meetings with sales teams and SC.

Degree in economics with a focus on marketing or comparable qualification;
At least 4-5 years of professional experience in marketing/product management - preferably in the consumer goods sector;
Experience in sales is a plus;
Distinct analytical ability and strategic problem-solving skills;
Independent, decisive working style and strong implementation skills;
Entrepreneurial approach and hands-on solid mentality;
Strong persuasive and communication skills;
High level of commitment, resilience, and flexibility;
Ability to work under high pressure simultaneously on multiple projects and under changing conditions;
Team player;
Enjoyment and enthusiasm for food and cooking;
Excellent computer skills in MS Office (PowerPoint, Excel), SAP knowledge and experience in using Adobe Photoshop an advantage;
Excellent knowledge of German and English, both written and spoken.

In this role, you'll lead a product category, develop strategy, oversee market launches, track performance, and collaborate cross-functionally to drive innovative marketing and sales efforts.

For this role we offer a one year limited contract.

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De`Longhi-Deutschland GmbH

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