Marketing Assistant

Location: East London

Permanent Full Time

Salary: £26,000-£28,000

Benefits:

25 days holiday, increasing to 28 days after 3 years' service and 30 days after 5 years
Birthday day off
Bonus Scheme
Comprehensive training, supervision and support
Cycle to work scheme and cycle storage
Flexible and hybrid working
Friends and Family discount on legal services
Health Cashback Plan
Length of service awards
Staff forums and committees

Looking to pursue a marketing career in a corporate environment? This is a great opportunity to support the Marketing & Comms Manager in all aspects of marketing and business development activities. You will be managing the growth of the brand and support a wide range of marketing initiatives.

This role provides a great opportunity to get hands-on experience and exposure in an agile firm where there is significant commercial potential with a focus on digital marketing.

An ideal role for a graduate with some marketing experience.

Key Responsibilities as Marketing Assistant:

External marketing campaigns:

Helping to drive business growth by implementing the brand and individual teams’ marketing plans.
Carry out project work as agreed, to implement marketing campaigns as directed by the Marketing & Communications Manager.
Assisting in delivering campaigns involving advertising, sponsorship, PR, exhibitions and community marketing initiatives.
Perform market research as required.

Digital marketing:

Managing day to day website updates working with agencies.
Contributing to projects to improve the content and structure of the website.
Working with others to manage the firm’s social media channels - creating designs for posts, helping to procure engaging content and posting online to increase the profile of the firm and individual lawyers.
Helping to create quality, consistently branded email marketing communications.
Involvement in video production and organising podcasts.

Internal Communications:

Producing a bi-monthly staff newsletter, copywriting and collating copy internally, and briefing a design agency.
Helping to co-ordinate fundraising activities working with our chosen charity and organising events for staff.
Participating in the social committee and helping to organise staff social events.
Communicating with lawyers to co-ordinate training events.
Liaising with HR to take ownership of the relevant elements of the starters and leavers process including introduction meetings, website profiles and headshots.
Helping to deliver the firm’s social impact & sustainability initiatives.
Producing marketing collateral (design and copy) for lawyers, facilities, HR and staff events.

Administration:

Processing invoices, tracking marketing expenditure and reporting on variances versus budget.
Providing administration tasks for the legal directory submission process.
Assisting in preparing for meetings including setup, administration, note-taking and managing follow-up actions.
Maintaining the marketing calendar and updating content plans for social media, blogs and the email marketing programme.
Updating subscriptions and memberships.
Ensuring that the firm’s listings are kept up to date.
Collating KPIs and producing monthly reports for marketing, customer experience, business development and client data.
Undertaking an on-going competitor analysis and reporting on gaps and trends.
Collating information to help compile award entries.
Helping to facilitate research projects, including the Mystery shopper survey.
Managing the merchandise fulfilment process.
Managing and reporting on reviews including Review Solicitors and Google reviews.

Events:

Organising arrangements for awards dinners and helping to co-ordinate networking events.
Assisting in organising hosted relationship events.

Key Requirements:

BA / BSC (preferably business related) or an appropriate level of experience in a relevant field
Up to year of marketing / business experience ideal either post degree or from an internship / integrated placement year.
Basic understanding of business development and marketing practices and processes, digital marketing techniques and social media platforms.
Creative design skills - Canva or Adobe Photoshop knowledge a bonus.
A sense of aesthetics, a spark of creativity and a love for producing great copy.
Strong communication skills (verbal and written) with the confidence to interact with internal and external stakeholders at all levels.
Good organisational skills with the ability to prioritise and manage workloads effectively
Ability to work accurately with strong attention to detail.
Good presentation and project management skills.
PC and IT literate in MS Word, Excel and PowerPoint.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
A commitment to continual learning.
Supportive and collaborative approach, a good team player.
A can-do attitude and enthusiasm, strong drive and initiative.
Interest in working in the professional services arena - previous experience a bonus.

Closing date for applications: October 1, 2024

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Carlton Recruitment

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