As the job market in Preston continues to grow, competition for roles can be tough. However, there are several ways to boost your chances of success and make your application stand out. Here are some top tips to help you elevate your job search and increase your likelihood of landing your dream job in this vibrant city.
1. Tailor Your CV and Cover Letter to Each Role
A generic CV and cover letter simply won't do in a competitive job market. Employers in Preston are looking for candidates who not only have the right skills but also demonstrate a genuine interest in their company and the role on offer. Customising your CV and cover letter for each application is crucial.
- Highlight Relevant Experience: Focus on the skills and experience that are most relevant to the job you're applying for. If you’re applying for a digital marketing position, for example, ensure that your CV emphasises your experience with SEO, social media management, or content creation. Don’t forget to include key achievements that demonstrate your impact in previous roles.
- Use Keywords from the Job Description: Many employers use applicant tracking systems (ATS) to screen applications, so make sure your CV includes relevant keywords from the job description. This increases the chances of your application getting noticed and passing through the system.
- Show Your Knowledge of the Company: In your cover letter, take the time to explain why you're interested in working for that particular company. Research the company’s values, recent projects, and goals, and show how you align with them. This will help you come across as more engaged and informed compared to candidates who use a one-size-fits-all approach.
2. Enhance Your Skills with Continuing Education
With Preston being home to a growing number of industries such as tech, healthcare, and education, it’s important to stay competitive by continuously upgrading your skills. Employers often favour candidates who show a commitment to professional development.
- Online Courses and Certifications: There are many online platforms, such as Coursera, LinkedIn Learning, and Udemy, that offer industry-recognised certifications and courses in areas like IT, business management, marketing, and project management. Consider obtaining certifications in tools or software relevant to your field, such as Google Analytics for marketing or AutoCAD for engineering.
- Workshops and Short Courses: Local institutions like Preston College and the University of Central Lancashire (UCLan) often offer evening or part-time courses. These can be a great way to improve your knowledge without committing to a full-time programme. Many of these courses are tailored to specific industries, helping you build on your existing experience and acquire new expertise.
- Volunteering or Side Projects: If you’re looking to pivot to a new sector, consider volunteering or taking on freelance projects to gain hands-on experience. For example, you could offer your skills in graphic design, social media management, or IT support to local businesses or charitable organisations in Preston. This can help you build your portfolio and gain practical experience that will impress employers.
3. Leverage Networking Opportunities
Networking remains one of the most effective ways to get your foot in the door, especially in a competitive job market. In Preston, there are plenty of opportunities to connect with other professionals, learn from industry leaders, and discover job openings that may not be advertised publicly.
- Attend Local Networking Events: Preston is home to a thriving business community, with regular networking events, such as those hosted by the Preston Business Network (PBN). Attending these events allows you to meet potential employers, learn about local job opportunities, and expand your professional circle. Even if you’re not actively job-hunting, networking can help you gain valuable insights into your industry and keep you in the loop about upcoming openings.
- Join Professional Groups and Meetups: Whether you’re in digital marketing, tech, or creative industries, Preston has a number of professional groups and meetups where you can share knowledge, discuss industry trends, and connect with people in your field. LinkedIn groups and Meetup.com are great platforms to find these gatherings.
- Use LinkedIn Effectively: LinkedIn is one of the best tools for professional networking. Ensure that your LinkedIn profile is up-to-date, with a clear, professional photo and a detailed summary of your skills and experience. Join relevant groups, engage with posts, and don’t be afraid to reach out to hiring managers or recruiters. Personalised connection requests or messages can help you stand out and potentially lead to interviews or referrals.
4. Research Local Companies and Startups
Preston has a growing startup scene, with new businesses emerging across a variety of sectors, from technology and digital media to manufacturing and healthcare. These companies often have more flexibility in their hiring processes and may be looking for individuals who can bring fresh perspectives to their teams.
- Identify Growing Companies: Keep an eye on businesses that are expanding in the city. Local business hubs like Preston Business Centre and The University of Central Lancashire’s (UCLan) Innovation Centre often support startup companies that are looking for new talent. Research these businesses online, find out what they’re working on, and reach out directly to introduce yourself and express your interest in potential job openings.
- Explore Internships and Graduate Roles: If you’re just starting out in your career or transitioning to a new field, internships or graduate roles at local companies can provide invaluable experience. Many startups offer these roles to give individuals a foot in the door. While internships are often unpaid, they can be a great way to gain exposure to the industry and network within the company.
5. Prepare for Interviews Like a Pro
Once you’ve secured an interview, it’s time to truly shine. In a competitive job market, employers will be looking for more than just qualifications—they’ll be assessing whether you’re the right fit for their company culture.
- Research the Company Thoroughly: Before the interview, ensure you understand the company’s mission, products, and services. Look up recent news, projects, and any other developments that might be relevant to the conversation. This will help you answer questions in a way that shows your genuine interest and enthusiasm for the company.
- Prepare for Common Interview Questions: While each interview will be different, some questions are commonly asked across industries. Be prepared to talk about your strengths and weaknesses, explain why you’re interested in the role, and provide examples of how you’ve handled challenges in past jobs. Think about how your skills align with the job description and prepare to explain how you can add value to the team.
- Showcase Your Soft Skills: Employers in Preston value candidates with strong communication, problem-solving, and team-working skills. Be sure to showcase these soft skills during your interview by providing examples of how you've worked effectively in teams or solved problems in past roles.
6. Follow Up After Interviews
Don’t forget to follow up after your interview with a thank-you email. It may seem like a small gesture, but it shows professionalism and gratitude. In your message, thank the interviewer for their time, reiterate your interest in the role, and briefly highlight why you think you're a great fit for the position. This can set you apart from other candidates and keep you top of mind.
Conclusion
Standing out in Preston’s competitive job market requires a combination of preparation, research, and strategic networking. By tailoring your CV and cover letter, continuing your education, leveraging local networking opportunities, researching companies, and preparing thoroughly for interviews, you can increase your chances of landing your ideal role. With persistence and the right approach, you’ll be well on your way to making a lasting impression and securing the job of your dreams in Preston.