Job Description

Marketing Coordinator (German Speaking), Northern and Central Europe

Location: London, UK (Hybrid Working), 20% travel required

Language Requirement: Fluent German mandatory

Full-time

Company Description

At MicroStrategy, our mission is to make every enterprise a more intelligent enterprise. MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

As a global organization, MicroStrategy seeks to provide exceptional career opportunities for people with diverse backgrounds and experiences. We recognize that having a diverse workforce enables us to leverage the strengths and qualities that are unique to each individual. We believe that having a culture of inclusion encourages innovation and that this in turn drives agility and value for our employees, partners, and customers.

Values: Bold – Be courageous and Innovative; Agile – Act thoughtfully, move quickly. Engaged – Show up passionately committed. Impactful – Focus on the outcome. United – Work together to win.

Job Description

The Role

The Marketing Coordinator for Northern and Central Europe is part of the EMEA Field Marketing Team.

Our mission in Field Marketing is to partner with sales to build a healthy sales pipeline and drive growth aligned to the company strategy.

This role will focus on supporting our UK, Nordics, Netherlands, and Central European markets – including but not limited to Germany, Switzerland, Austria and Eastern Europe. This role is an exciting opportunity to have a broad scope of responsibility, partnering across multiple teams across sales, business development, customer success, sales engineering, and various central marketing teams. Join us and be a part of our marketing transformation.

This role will primarily support two Senior Field Marketing Managers, one covering Northern Europe and the other Central Europe whilst also collaborating on other EMEA projects. This individual will report into the Senior Director, EMEA Field Marketing.

Fluency in both English and German oral and written is a mandatory requirement for the role, as well as up to 20% travel to support events in the Central European region. You will be responsible for reviewing translations of HQ marketing campaigns, website pages, as well as creating event promotional content assets in German. The role will involve supporting the development of a customer advocacy process, tracking the customer lifecycle, and coordinating projects related to customer case study production, owning local analyst (e.g. BARC) lifecycle communications to key deadlines with support from other marketing leaders, as well as executing webinars, digital and in person events both internal, 3rd party, and partners across markets.

The role will also include managing vendor and contract onboarding processes. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet deadlines.

Day to Day responsibilities:

Working with field marketing managers, sales, customer success, partner teams
Own and develop a Customer Advocacy program – to create a database for internal proof points, external event speaker program, case studies, and PR/Media activities
Assist and develop plans for PR, analyst development, and social media content
Support the management of the DACH website, and create German content (website, social media, email)
Support joint marketing campaigns with partners
Execute elements of own, third party, partner events (willingness to travel), logistics, booth design, coordinate presentation reviews, registration pages, social media promotion, and such type of event tasks
Work in cross-functional teams marketing teams managing project briefs, project management in our tools such as Wrike and Salesforce measuring and tracking campaign performance
Facilitate and track lead distribution and follow up activities with sales and business development teams
Documenting results, reporting, and best practices for the region
Lead internal approval processes and manage vendor coordination, obtain quotes, submit purchase orders, and track invoices

Interpersonal skills:

An entrepreneurial, agile, and creative mindset is required for success in this role:

Self-starter, with a flexible attitude, experience working in a fast-paced environment
Strong project management and organisation skills with the ability to prioritise multiple projects, across different countries and teams, to meet deadlines
Resilient & resourceful, roll your sleeves up, able to deal with ambiguity and push for outcomes
Team oriented with an international outlook and appreciation of different cultures and ways of communicating effectively with different teams and types of stakeholders
Growth mindset, willing to receive feedback and continuously develop and evolve

Qualifications

Required Experience:

2-3 years marketing experience – experience in B2B tech companies; cloud platform and/or SaaS markets is preferred
Strong event background and execution experience
Fluent oral and written skills in German and English required
Degree educated or equivalent academic/work experience

Desirable Experience and Skills:

CRM: Salesforce
Microsoft Products: Outlook, Word, PowerPoint, Excel
Marketing Automation: Marketo
Sales Tools: LinkedIn Sales Navigator
Desirable experience Google Analytics, Content Stack, Cvent, Zoom webinars, Wrike

Additional Information

MicroStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally protected basis.

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