Job Description

Reporting to the Head of E-Commerce (UK), the ideal candidate would have experience in Paid Social, Paid Search and Affiliates, managing performance marketing campaigns for the company across UK, Europe and North America

Job Responsibilities

Manage the day to day of Performance Marketing campaigns (focusing on Paid search, Paid Social and Affiliates) from conception to execution to grow these channel sales.
Regular auditing and evaluating of accounts to ensure they are being executed in line with best practice.
Updating the marketing calendar with PM activity as a reference point for the following year
Tracking, optimisation and forecasting of performance marketing activity with a strong focus on sales growth, ROI and other performance KPIs.
Managing the budget alongside the Head of E-Commerce (UK) to optimise spend and ensuring it is adhered to, as well as to update the budget tracker on a monthly basis.
Reviewing progress and reporting against key channel metrics and targets daily, weekly, monthly, and ad hoc, as required.
Analysing and interpreting trends and providing actionable insights based on available analytics data.
Keeping up to date with industry updates, including new commercial opportunities from partners and social channels and presenting opportunities to the business.
Research, pitch and deploy new activity, channels and platforms to grow sales and diversify marketing mix

Job Requirements

More than 2 years hands-on experience in performance marketing and a passion for ECommerce and Fashion
Experience of running successful Paid Social and Paid Search campaigns from conception to execution either at an agency, or a fast paced client-side environment.
Experience in running and localising campaigns in different markets, especially in North America, UK and Europe.
Hands-on experience with Facebook, Adwords and Bing platforms
Advantageous to have experience in running successful affiliate programmes
Comfortable in producing excel/sheets reports and formulas
Good knowledge of GA and strong analytical and quantitative skills that support using data to develop, validate and measure marketing campaign
A team player and self-starter who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
Highly organised with the ability to meet tight deadlines

CHARLES & KEITH GROUP jobs

Senior Performance Marketing Executive

Senior Performance Marketing Executive