WebFX is a proud Google Premier Partner with 6 offices in the US as well as one in Guatemala and another in Cape Town, South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) who work full-time and have done so for 10+ years.

No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:

Why Choose WebFX

For 9 years in a row, WebFX has been named the #1 Best Place to Work in Pennsylvania, which is our headquarters’ home state! As a company, we pride ourselves on being able to offer the same culture and benefits to our global team members. In addition to very competitive base pay, we offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we provide world-class digital marketing training (Organic SEO, Local SEO, PPC, Google Analytics + Studio, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Benefits

No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members.
We put our people first; it’s as simple as that.
Long-lasting relationships with both clients and team members due to consistently low turnover rates.
When you join WebFX, you don’t just join a company; you join a community!
Invitation to our annual FXFest – an all-expenses paid trip for our international team members (with a 1-year tenure) to our company headquarters.
Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more!
Be part of a rapidly growing company that only partners with clients who share our values.
Unrestricted access to our dozens of proprietary software/platforms our internal R&D team has developed.
Merit-based promotional structure.
Annual merit-based compensation increases!
Strong commitment to giving back globally through our FXBuilds program.

What You'll Get

World-Class Training and Ongoing Career Development

Our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow, and develop.
Training doesn’t stop after your initial training period; we offer career development training and monthly Lunch-and-Learns.
FXLearns program – where you get incentives for taking advantage of our countless industry training resources.
After 1,500+ clients, we’ve been able to truly master our processes and procedures.

Opportunities for Growth

WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics.

Desired Education

Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
GPA above a 3.4

General Knowledge

Solid understanding of the Internet
Solid understanding of basic copywriting
Solid web copywriting skills

Experience

Should have customer service experience in any industry
2 Years of Public Relations experience
Basic HTML experience (a plus)
Advertising agency experience (a plus)
Any digital marketing experience (a plus)
Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)
Experience with Google Analytics (a plus)
Administrator/moderator of a forum or blog (A bonus)
“Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)

Qualities

Brilliant written and verbal communication skills with staggering attention to detail
Demonstrates ability to get things done
Passion and creativity for communications and relationship building
Well-organized, good at managing and juggling projects
Creative and digital-first storytelling skills with a passion for covering cutting-edge culture and entertainment
Creativity and an aesthetic eye
Self-motivated and driven mentality to grow your network and relationships with publishers.

Percentage Breakdown

35% building relationships with publishers
20% branding
15% analytics/data analysis
10% online asset research and topic discovery
10% writing
5% reporting
5% social media

Client interaction: The Digital PR Specialist role is not a client-facing position.

Training

Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow, and develop.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

What You'll Do

Establish and maintain relationships with national mainstream and business media outlets based on our clients' industries
Become an ideas generator, eager to uncover original stories and angles
Define, execute and ensure digital content strategy is driving traffic and engagement
Create and Pitch content projects to editors that will boost engagement and reach new audiences
Manage contracts, agreements, briefs, invoicing and external communications with publishers
Manage short-term and long-term content calendars through production, and help track the performance of content over time
Write headlines that attract and intrigue readers to click.
Collaborate with editors, writers, and copy editors to ensure accuracy while also maintaining brand voice
Aid with research, story assignments, formatting, and image sourcing
Learn, test and implement new SEO content and linking best practices
Post original content relevant to our clients’ keywords and SEO campaigns
Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
Use web analytics to determine the impact of content campaigns
Ability to think critically and creatively to pitch content based on our clients’ SEO keywords
Ability to meet and exceed monthly production goals
Assist in the development of public relations strategy and initiatives that create demand and media value for clients across digital, social media and adtech mediums

Compensation

Negotiable, based on experience

Working Hours

The core position hours are Monday through Friday - 8AM EST until 3:30PM EST/New York Time Zone in order to accommodate our clients' schedules, with additional options to fulfill the full work week within your time zone.

Candidates interested in the Digital Public Relations Specialist position may also have interest in:

Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, writing, editing, research, communications, social media ad management, etc.

Please submit resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers.

Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.

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WebFX jobs

Digital Public Relations Specialist (Cape Town)