Brand Marketing:

Assist in implementing the East Coast Radio’s media brand strategy and ensure maximum brand coverage and overall enhancement of the station’s reputation Digitally, on the ground and on-air.
Work closely with the stations Digital Lead to ensure the Digital Marketing strategy is executed correctly and identifying opportunity to grown the online audience
Responsible to generate brand activities to promote streaming, listening to the station and make people fall in love with the brand.
Responsible for conceptualizing brand campaigns, events and activations with the Events team.
Project manage any brand and PR related projects for the station by drafting project plans, project leading the campaign with a team and implement the campaign.
Responsible for managing the Brand budget
Manage all internal design briefs for the station and brief the designer on creative direction and manage the design process
Responsible for writing, briefing and sending Mediamark/Sales and staff any updated Branding messages

Public Relations:

PR around ECR initiatives:
Generate publicity around station initiatives, the ECR Brand, talent, trade & events
Ensure error-free communication that is at the highest level
Attend all events in order to write post event releases
Draft, refine and issue press releases around station initiatives and events
Publicity opportunities:
Compile and implement publicity plans for East Coast Radio to Seek Public Relations opportunities & tailor make the content to capitalize on these opportunities
Work closely with the stations Digital Team to capitalise on PR possibilities
Assist the Digital team with any negative social media comments and monitor brand sentiment with service providers.
Ensure that the right publicity opportunities are utilised to have the ECR brand in the press with regards to upcoming ECR events and presenter profiles etc.
Handling of press queries regarding the station, presenters and all
Station activities
Hosting press and influencers at station functions and events
Managing Publicity campaign opportunities
Manage the trade PR strategy.

General:

Administration:

Utilizing the media monitoring service to its full benefit
Highlighting pertinent articles
Compilation of the monthly publicity report detailing the value of all PR obtained that month within monthly deadlines
Responsible to process any marketing related invoices
Requesting corrections should media publish or broadcast incorrect information about the station and follow up on such requests
Storing all press clippings and media files in a manageable way
Compiling PR reports about specific initiatives when requested

Qualification:

National Diploma and / or Degree in Marketing Management, Brand Management, Public Relations, Communication / Equivalent

Skills & Experience:

Minimum of 3 years Brand Specialist, PR, Marketing experience preferably within a media or entertainment driven environment.
Working knowledge of Illustrator, InDesign, Word, Excel & PowerPoint
Excellent writing skills.
Excellent strategic thinking skills
Planning and project management skills
Code 08 Drivers License
Travel expected.
Weekend work expected

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