About The Client
The Client is an ecommerce retailer founded in 2013 selling 500 sun protection products across 30 brands, mainly to a UK customer base. They have a £350k+ annual revenue plus a small team based in Worthing, UK currently alongside two purpose-driven founders with 20+ years of experience running retail businesses.
Their vision is to become the UK ecommerce authority on sun protection and skincare and enhance product transparency and customer decision making in this sector. They believe this will reduce customer stress, enable more confidence and enjoyment in the sun, as well as enhance customer life expectancy by mitigating the dangers of the sun.
Position Overview
We are seeking a data-driven Ecommerce Performance Executive to oversee and optimize the analytical and performance aspects of our sun and skin care focused eCommerce site. This role will be responsible for driving the site’s performance, handling promotions, managing CRM and customer attribution, as well as monitoring site KPIs. The ideal candidate is results-oriented with a strong analytical background, capable of using insights to drive eCommerce growth and elevate customer experiences through data-backed decision-making.
Key Responsibilities
Site Trading : Drive online sales by analysing eCommerce trading performance and identifying growth opportunities.
Promotions Management : Oversee and optimise promotional strategies to ensure we are efficient with our stock and margin to maximise gross profit.
Performance Marketing : Manage and optimise paid channels, ensuring campaigns meet sales and acquisition goals.
KPI Monitoring : Track and report on key site metrics to monitor and improve site performance.
A/B Testing & Site Optimisation : Conduct A/B tests to enhance conversion rates, SEO and user experience.
Customer Attribution : Analyse customer journey and attribution data to refine targeting and engagement.
CRM Oversight : Manage CRM systems to enhance customer retention and drive lifetime value.
Website Build: Manage the selected development agency to oversee the Shopify brand refresh, ensuring the project hits the desired outcomes, time and budget.
App and Integration Management: Ensuring an efficient ecosystem of apps and integrations are managed correctly to enhance the customer experience.
Oversee Analytics : Track and analyse performance metrics to guide data-driven decisions.
Reporting Creation: Provide detailed performance reports to, including key metrics and sales trends to measure performance and highlight recommendations for improvement.
Budget Control : Plan, manage, and optimise the eCommerce budget to maximise ROI.
Customer Insights : Gather and analyse customer feedback to inform product assortment and content strategy.
Team Collaboration: Work closely with internal and external teams, including the web agency, the ecommerce content executive and the UK leadership team, to ensure cohesive ecommerce strategies and execution.
Experience
eCommerce Growth : 5+ years and a proven track record in driving revenue and growth for an ecommerce business.
Data Analysis : Strong data-driven background in ecommerce analytics platforms, for data-driven decision-making.
Performance Marketing : Hands on experience with paid channels, PPC, and performance marketing strategies.
Platform Knowledge : Proficient with the Shopify ecommerce platform.
CRM Experience : Hands-on experience with CRM systems for customer retention and segmentation.
KPI Tracking : Skilled in monitoring eCommerce KPIs and making data-driven decisions.
Testing Proficiency : Experience with A/B testing tools and methodologies to enhance performance.
Customer Insights : Ability to analyze and act on customer attribution and journey data.
Multi-brand Handling : Familiarity managing a portfolio of multiple brands, ideally within beauty or skincare.
Digital Marketing : Hands-on experience with PPC, SEO, email, and affiliate marketing.
UX/UI Insights : Experience with UX/UI best practices and testing tools like Google Optimize.
Budget Management : Track record of effectively managing budgets to meet business goals.
Skillsets
Analytical Skills : Strong aptitude for interpreting data to guide decisions.
Attention to Detail : Precision in tracking and analysing performance metrics.
Project Management : Capable of managing multiple initiatives and testing programs.
Customer Focus : In-depth understanding of customer behaviour to improve experiences.
Technical Proficiency : Familiarity with Shopify, Google Analytics, PPC, CRM tools, and eCommerce tracking systems.
Team Player : Able to work effectively with content and creative teams.
Communication Skills : Strong verbal and written skills for internal and external communication.
Problem Solving : Proactive approach to troubleshooting and optimising the customer journey.
Financial Competency : Decent financial literacy with a strong understanding of output margin and the bottom line impact from decisions.
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