Position: Social Media Community Manager
Location: Lynnwood, Pretoria
Department: Marketing Department
Reporting to: Head of Marketing
Position Overview:
The Social Media Community Manager is responsible for developing, implementing, and managing social media strategies that build an active and engaged online community. This role ensures consistent, interactive, and engaging content across all platforms, fosters customer relationships, and helps grow the brand’s online presence through creative campaigns, customer interaction, and effective content scheduling.
Key Responsibilities:
- Develop and schedule interactive and engaging stories for each brand's social media pages daily.
- Create and schedule posts with captivating copy across various brand pages on a daily basis.
- Set up and manage Facebook events, including writing event copy.
- Regularly monitor social media channels to ensure content is current and relevant, including updates to highlights and page descriptions.
- Research audience preferences and stay on top of the latest trends to align content accordingly.
- Produce engaging text, images, and video content tailored to the brand's voice.
- Coordinate and schedule content across multiple brands and platforms to maintain consistent online presence.
- Assist in designing posts that spark curiosity and drive engagement.
- Stay informed on changes to social media platforms, ensuring strategies remain effective and optimized.
- Foster and facilitate online conversations with the community, addressing queries promptly and professionally.
- Develop and implement an optimal posting schedule based on web traffic, customer engagement, and platform metrics.
- Oversee the layout and aesthetic of all social media accounts.
- Propose creative strategies, such as promotions and competitions, to attract and retain customers.
Skills and Attributes Required:
- Ability to create innovative and engaging content (text, images, and videos).
- Familiarity with online marketing strategies and multiple digital channels.
- Ability to anticipate trends in digital technologies and act proactively.
- Excellent communication and problem-solving skills.
- Strong time management and multitasking abilities.
- Proficiency with social media management tools, particularly Hootsuite.
- Experience creating interactive content with Instagram and TikTok features.
- Capable of monitoring and analyzing insights, with monthly reporting on platform growth.
- Strong copywriting and editing skills.
- Proficiency in Microsoft Office (Excel, Outlook).
- Ability to work under pressure and meet deadlines.
- Goal-orientated and motivated
Qualifications and Experience Required:
- Proven experience as a Social Media Coordinator or Community Manager.
- A degree in Marketing or Social Media Management is beneficial.
- Expertise in managing multiple social media platforms, including Instagram, Facebook (Meta Business), TikTok, Twitter, and LinkedIn.
