Job Responsibilities
- Responsible for managing the company's marketing initiatives.
- Use market research and analysis to direct marketing strategy and planning.
- Oversee the production of all promotional materials and marketing campaigns.
- Reports marketing and sales results to Executive team.
Product and Sales
- Identify target markets and assist in developing strategies in alignment to the sales strategy.
- Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Enhance industry knowledge by utilizing collateral from Subject Matter Experts (SMEs) to achieve a comprehensive grasp of their company's products and services, enabling the creation of impactful content that effectively communicates their brand and delivers their message.
- Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
- Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.
- Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.
Marketing & Brand Management
- Develop marketing and advertising strategies and plans, to include recommendations, reports, and presentations to stakeholders.
- Brand Management, to include consistency of logos, colors, images, videos, internal and external documentation, and brand assets across all touch points.
- Promote the business brand both internally and externally with effective communication, newsletters, and other communication means.
- Regularly vetting third party providers against performance and outputs and managing an effective preferred suppliers list.
- Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.
- Manage and oversee website, including content, images, updates, newsfeeds, SEO and always ensure alignment to the business strategy.
- Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.
- Work closely with global office personnel on office branding, newsletter and other customer relating interface.
- Measure and report on performance measures and indicate return on marketing investment.
- Complete management of industry-specific events, overseeing all aspects from coordinating with organizers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organizing introductory meetings, strategizing cost-effective collateral, scheduling LinkedIn posts for various areas to showcase global presence, preparing presentations, white papers, and articles for approval, and securing post-event commitments and marketing collateral from organizers.
- Managing marketing budget including securing third party/ alternative funding collaborations.
- Initiate vendor-specific targeting projects in collaboration with SMEs to promote specific products and services.
- Assisting team members with day-to-day marketing tasks and activities as requested.
Communication and Relationships
- Build strategic relationships and partners with key industry players, agencies, and vendors.
- Be a professional and knowledgeable ambassador for the brand and image, during all client and supplier engagements, events and other internal or external meetings.
- Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.
General
- Work both individually and as part of a team where appropriate.
- Fulfil any training and/or examination requirements as per the Company’s skills and certification matrix.
- Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.
- Regularly familiarize yourself with the Company’s portfolio of Products and Services, Customers, Suppliers, and internal Procedures.
Desired Experience & Qualification
Necessary Experience and/or Qualification
- Bachelor’s degree / Diploma in Marketing.
- 5-8 years of experience within a similar role.
- Proficiency in the MS Office, emails, social media, presentations.
- Knowledge and experience in Design software preferred.
- Knowledge and experience within a Technology, ICT or Telecoms environment preferred.
- Experience with an international environment preferred.
- Knowledgeable in a wide range of marketing techniques and concepts.
- Creative and Innovative.
- Strong verbal and written communication and presentation skills.
- Confident and outgoing personality.
- Excellent attention to detail.
- Well organized, self-motivated, ability to multi-task.
- Ability to work effectively under pressure.
- Proficient and comfortable with new technology.
- Demonstrating the ability to work both independently and as a valued team member.
Interested?
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
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