Strategic Copywriter

Wetpaint Advertising • Other • Johannesburg, Gauteng, South Africa • $200 - $300 / year • 5d ago

We’re looking for a conceptual thinker, a skilled communicator, and a valuable creative partner. An experienced writer with a focus on storytelling is an absolute must! A successful candidate will show an inspiring book of work, a meticulous eye for detail, a collaborative work style, and a compelling approach when presenting ideas. We seek a creative, versatile, passionate, articulate, and highly skilled senior copywriter with extensive ATL, BTL, TTL, Digital, and PR writing experience.

Job responsibilities (include, but are not limited to the following):

Writes sharp, witty, quirky, and authentic copy for ATL, BTL, TTL, and Digital.
Understands brand identity, captures and hones a brand voice, and adheres to existing branding guidelines.
Translates high-level concepts and creative briefs into finished copy.
Provides status updates on all ongoing projects to ensure team coordination and timely delivery.
Keeps tabs on the latest digital trends and incorporates new tactics, tools, and platforms into client campaigns as needed.
Partners with art directors and multi-disciplinary teams to create strategically sound, industry-leading digital concepts and experiences.
Presents to clients, partners, and internal teams in a professional and inspiring manner.
Leads communication and content creation throughout all phases of a project, including discovery, conceptualizing, pitching, production, and launch.
Contributes to communication around projects, company strategy, and community.
Consistently expands and shares knowledge of industry trends and emerging ideas.

Required:

At least five years of working in an ad agency, digital consultancy, or in-house digital team conceptualizing digital ideas that show the ability to utilize technology in innovative ways to engage consumers.
A portfolio showcasing concepts in which you own campaign concepts.
Impeccable presentation and storytelling skills.
Flawless writing and proofreading skills.
Creative campaign development: examples of working collaboratively with designers and strategists to turn your ideas into live campaigns.
Excellent time management skills; ability to work under pressure and hit deadlines.
Experience managing multiple projects at once.
Degree or higher in English, creative writing, journalism, or a related field.

Although we appreciate your interest in this position, we can only respond to those applicants who we feel most closely match the needs of this position.

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