Description
About The Role
As a Digital Content Executive, you’ll be responsible for delivering the day-to-day content editing needs of our Butlin’s websites - which include our Family breaks and Butlin’s Big Weekenders, as well as Caravan sales and Conferences & Events. A key focus will be on editing existing and building new landing pages. You will also look after the updating of content on our apps. You will need to work in a collaborative way with the wider team to ensure we are delivering the best digital experience for our guests. You’ll have day-to-day communication with the wider Brand Marketing and Acquisition teams on the creation and management of content for conversion purposes.
About You
We’re looking for a self-starting individual who is looking to progress a career in digital content. Maybe you’ve just left college or school, are a university graduate, or you’re looking for a change of career. You should have an interest in websites from a content point of view. A strong attention to detail is a must as you’ll be making changes to our live websites and apps, as is the ability to build good relationships with wider members of the team – you should also have excellent communication skills. You’ll need a creative eye, as you’ll also be helping to identify opportunities to bring our products to life visually across our sites and apps. This is a fast-paced role, but you’ll work with the team to prioritise your workload based on the needs of the business.
Skills, Knowledge & Expertise
• Experience in the travel or hospitality industries
• Understanding of SEO principles
• Experience in using Magnolia or a similar DXP/CMS
• Experience in using Adobe Photoshop (basic level)
• Ability to create short pieces of copy (for example headlines)
• Experience in using analytics tools (for example, Google Analytics or Contentsquare), to monitor performance and identify opportunities for content improvements
About Butlin's
At Butlin’s, we’re all about fun, excitement, and adventure by the bucketload! For over 80 years we’ve been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.
Ask any of our team, past and present, and one of the best things they’ll say about working at Butlin’s is our culture! We’re all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.
So, if you want a role where you Create Smiles, where you aren’t afraid to Get Stuck In and where the team genuinely Cares For Each Other – this could be the perfect fit for you.
There has never been a more exciting time to join Butlin’s!
