This is an ideal role for an individual who is motivated by managing a team of staff, is commercially driven and passionate about swimming. The Swim Manager is responsible for the commercial, sales, programming, development and operations of the Learn to Swim programme within the leisure centre.
Primary objectives and responsibilities for the Swim Manager are:
Commercial Focus
- Implement the organisation's three-year growth and retention plan to drive income from the Learn to swim programme
- Understand and use KPIs to improve commercial performance of the sites pool programme
- Create competitor analysis and SWOT to influence key objectives for the programme annually
- Manage the sales targets and provide clear communication to the teams who support the sales process. Continually review net gain as the key metric.
- Implement a strong focus on customer experience through post booking calls and take responsibility for training customer-facing staff on the sites to learn to swim USP: Safer, Smarter, Stronger.
- Deliver a high quality programme driven by customer feedback and best practice utilising data provided by internal systems.
Managing the Swim Programme
- Maximise pool space and timetabling to promote convenient entry points and retention.
- Ensure the highest level of customer service is adopted at all times.
- Follow and communicate procedural changes to all stakeholders on-site to ensure consistency in processes.
- Ensure the programme remains up to date and adhere to company processes and procedures.
- Maintain a comprehensive knowledge of the aquatic industry and continue personal development
- Chair at minimum 6 monthly swim teacher meetings to ensure department communication is transparent and expectations are being met.
- Identify wider participation pathways, and where commercially viable implement within the programme.
- Forge positive working relationships with the wider community which would include schools, local swim clubs and other aquatic sports.
- Develop an action plan to support recruitment and ongoing training with swimming teachers to support growth of the learn to swim programme.
- Identify positive stories and assist business development by writing case studies in promoting good practice within the organisation.
- To undertake any other duties as reasonably required by your Line Manager and other Senior Management.
Observation and Mentoring
- Provide leadership as the direct line management to the team of swim teachers. For example, overseeing scheduling to ensure all shifts are covered.
- Ensuring NRASTC qualifications are up to date and staff attend training regularly.
- Be responsible for interview, induction and training for new swim teachers.
- Regularly be on the poolside to observe the quality of the programme and provide feedback.
- Ensure Safer, Smarter, and Stronger outcomes are delivered appropriately, and the swim teacher teaches the internal schemes of work provided.
- Ensure training records are maintained for all line management employees including safeguarding and GDPR.
Marketing
- Develop and maintain a monthly marketing plan to include inreach, outreach and social media activities to support the learn to swim programme.
- Understanding both the companies and the site-specific USP and capitalise upon these.
- Regularly collect and use customer feedback to enhance the quality of the programme.
- Ensure that in centre branding meets the company requirements in terms of both tone and quality.
Communication
- Attend regular regional or national swim manager meetings
- Working as a team and using appropriate communication methods for all stakeholders
- Positively dealing with all staff conflict
- Work with the Head of Aquatics as an indirect report to achieve commercial targets, implement departmental strategies and adhere to processes and procedures.
THE CANDIDATE
Qualifications and skills
- The candidate must demonstrate extensive knowledge of learning to swim programmes and the National Governing Bodies Learn To Swim Framework.
- Previous experience managing a team.
- The candidate must be a fully qualified IOS Level 2 Swimming Teacher or equivalent
Personal
Among the personal characteristics sought the applicant:
- Demonstrate ability to collaborate, develop partnership and work effectively as a member of a fast-paced, results-oriented team
- Demonstrate knowledge of national trends and best practice in the aquatic industry
- Excellent written and verbal communication skills
- Demonstrate success managing, supervising and mentoring employees or other relevant supervisory experience
- Demonstrate strong development and implementation of grass route sports programme management, ideally in an aquatic environment
- Demonstrate ability to work autonomously with initiative, critical and creative thinking
DBS
The position of Swim manager may be classed as a regulated post and therefore may require a DBS Disclosure.
