Duties: Gathers, interprets and integrates data from market research, competitive intelligence, industry associations, suppliers, and sales reports into recommendations for marketing strategies and programs. Creates and delivers marketing information for use in promotional events and marketing campaigns, such as direct mail catalogs, regional shows, product introductions and aftermarket expos. Works with factories, suppliers, and creative writers to develop and deliver product information and competitive comparisons for use in guides, bulletins, and web applications. Coordinates development and delivery of training programs, materials, and events for channel partners, customers and company personnel. Participates in the new product development process with functional areas for assigned parts categories. Analyzes market and competitive information to develop retail sales programs and assist with the development of new ordering programs Desired: Marketing experience (1 - 3 years) Sales experience, preferably within a company unit or division (1 - 3 years) Field experience with regular customer contact, knowledge of dealer/distribution network, limited geographic area of responsibility, and broad product knowledge (1 - 3 years) Required: Demonstrated sales and marketing skills Has a good understanding of the principles and can independently use the knowledge Knowledge of dealers and other channels Has a good understanding of the principles and can independently use the knowledge Understanding of dealer and Company parts systems and procedures Has a good understanding of the principles and can independently use the knowledge Knowledge of heavy machinery dealer business practices, ideally including the practices followed at company dealerships Has a good understanding of the principles and can independently use the knowledge.
