The primary purpose is to maintain the accuracy and integrity of product information across the online platform. This includes ensuring that pricing is correctly displayed, continuously checked and maintained. The role also involves managing seamless digital operations, such as assisting with website development, project management, and resolving any technical issues that arise. Additionally, the E-Commerce Coordinator manages the AI Chatbox, ensuring that data is continually checked and improved. Handling customer queries efficiently, reporting and contributing to strategies that drive sales and enhancing the overall customer experience are also key components of this position.