Regional Senior Brand Manager, Africa Middle East & Turkey-2407020433W Description
Who we are
At, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - includingNeutrogena, Aveeno, Tylenol, Listerine, Johnson’sand BAND-AID®Brand Adhesive Bandagesthat you already know and love. Science is our passion; care is our talent. Our global team is made up of~22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information,.
General Summary:
The Oral & Fem Care Group Marketing Manager, AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Fem Care (Stayfree, Carefree) and Oral Care (Listerine) brands in the cluster, reporting to the Head of Marketing Essential Health AMET. Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with AMET commercial teams.
Major Duties & Responsibilities
Brand Strategy Implementation and Execution Planning
oFull accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans
oPartners with senior management, lead-markets and cross functional teams in creating a robust End to End plans for the cluster
oConducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
oMonitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
oLeads the 3YOP Plan for Neutrogena and Aveeno.
oWorks closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development for the cluster
oLeads & implements the E2E portfolio management, pricing, promotion and communication strategy across the cluster.
Deploying regional/global communication strategy
oLeads the communication planning for the cluster (comms priorities, calendar, media strategy).
oProvides input to regional and global teams for all content development needs and requirements.
oAdapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.
oActs as brand equity guardian for the cluster, ensuring consistency across all markets.
oCollaborates with local Brand Activation teams and healthcare professional teams
Deploying new products (portfolio extensions, brand expansion to new markets)
oBased on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.
oLeads cross-functional team to bring regional/global innovations into AMET (SC, RA, Finance, gatekeeping).
oAssess potential of new products and develops business case.
oLeverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.
Qualifications
What We Are Looking For
Required Qualifications
oBachelor's degree in marketing, business administration, or a related field.
A minimum of 10 years of experience in Marketing, with progressive leadership roles and a strong track record of business results. Strong experience in FMCG brand management is required. Ability to think strategically and creatively, and to develop innovative solutions to complex problems. Strong analytical skills, with the ability to interpret and use data to drive decision-making.
oExperience in both brand strategy and market execution.
Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
oExperience in developing regional (multi-country) plans.
Proven track record of developing and executing successful marketing strategies and programs.
oStrong leadership and team management skills.
oFluent or Native English is required.
oTravel up to 20% may berequired.
Desired Qualifications
oMaster’s or MBA isa plus.
oExperience working in a matrix organization is a plus.
oExperience on both regional and local roles is preferred.
oExperience working on personal care is preferred.
oPersonal Care market knowledge of Middle East and/or Africa is a plus.
Primary Location
Europe/Middle East/Africa-South Africa-Gauteng-Johannesburg
Job Function
Marketing
