Role Purpose
The purpose of the Supplier Insights Engagement Manager role is to leverage Shoprite’s rich customer and transactional retail data assets to provide strategic insights to Shoprite’s FMCG suppliers. The role drives the process of gathering insights using large and complex data sets while working through ambiguous business challenges. The role takes a tactical approach to the value and monetization of insights, translating insights into optimal strategies and effectively packaging and communicating proposed strategies to the business. The Supplier Insights Engagement Manager is a storyteller and visual communicator with demonstrated understanding of how to translate consumer, shopper and commercial insights to derive meaning and value.
Role Description
- Develop actionable insights from data to support key business decisions internally and externally with suppliers with the aim of increasing revenue and driving growth.
- Own and execute end-to-end insights development including data analysis, recommendations and presenting results to suppliers and internal business stakeholders.
- Use deep dive analytics, and category/shopper insights to develop strategies that promote category expansion and brand growth.
- Work with suppliers to fully understand their insights needs and develop strategies for delivering on supplier objectives.
- Support suppliers to access and fully leverage the insights technology platform.
- Provide proactive inputs on sales performance, shopper behaviour and retailer trends, to influence key business decisions.
- Proactively explore insights that can be translated into initiatives.
- Translate initiatives into feasible action plans in collaboration with suppliers and business stakeholders.
- Collaborate across teams and functions to fully leverage data and shift mindsets from facts and findings to insights and evidence that drive sound business decisions.
- Use shopper behavioural and/or attitudinal data research to inform the integration of customer, consumer, and shopper understanding in order to address key business objectives.
- Conduct research to uncover key issues, benchmarks, and best practices and synthesize findings into recommendations for optimal business solutions.
- Partner with category and marketing management teams to address business opportunities and elevate insights integration for brand tactics and strategies.
- Synthesise and present insights through inspirational storytelling to influence internal/external opinions as well as decisions.
Qualifications and experience
- Degree or Diploma in Business, Marketing or a related field – (essential).
- +4 years’ experience in a similar capacity or role, with proven success working with FMCG brands, category, shopper or retail insights to shape and inform business decision-making – (essential).
- Experience working with large data sets, distilling it down and shaping it in a way that delivers actionable insights and derives value – (essential).
- Well versed in communicating business recommendations and insights into well-packaged and visually appealing presentations – (essential).
- Experience working with suppliers / category teams to scope and manage project work – (essential).
- Advanced skills in insights and data tools – (essential).
- Experience designing and delivering insights in a large retail organisation – (highly desired).
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