BRAND MANAGER/EAST LONDON - The Brand Manager will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all company’s markets, and will work closely with menu development teams and operations to enhance the in-store customer experience and drive sales. Regular travel to various markets will be required (Passport essential )
MINIMUM EXPERIENCE REQUIREMENTS / QUALIFICATIONS
- Bachelor's degree in Marketing, Business, or related field
- 2-3 years of experience in marketing, preferably in retail or QSR industry
- Proven experience as Brand Manager or similar role
- Strong understanding of retail marketing principles and consumer behaviour
- Excellent analytical and problem-solving skills
- Creative thinking and ability to develop innovative marketing concepts
- Strong communication and presentation skills
- Proficiency in MS Office and marketing analytics tools
- Experience in the QSR Industry is advantageous
- Experience in developing and executing retail marketing campaigns
- Familiarity with menu marketing and product promotion in the food industry
- Understanding of local store marketing tactics and implementation
KEY RESPONSIBILITIES
- Develop and execute in-store promotional campaigns and menu marketing strategies
- Collaborate with menu development teams on marketing for new and existing products
- Analyse consumer behaviour and QSR market trends to inform retail marketing strategies
- Oversee and coordinate local store marketing initiatives
- Work with operations team to optimize in-store customer experience
- Monitor and report on the performance of retail marketing initiatives.
- Regular coordination with menu development teams, operations, and other marketing functions
- Presentation of retail marketing plans and results to Marketing Executive
- Engagement with local store marketers on marketing initiative
- Analyse sales data and consumer trends to identify opportunities for retail marketing
- Develop creative solutions to enhance in-store customer experience and drive sales
- Evaluate the effectiveness of retail marketing campaigns and propose optimizations
- Recommend retail marketing strategies and tactics to the Marketing Executive
- Prioritize and allocate resources for local store marketing initiatives
- Make decisions on in-store promotional materials and campaign execution
- Identify new opportunities for in-store marketing and customer engagement
Salary: +- R40 -R45K (based on previous work experience)
Application Process: E-mail CV, qualifications and recent head & shoulder photo