Digital Marketing Coordinator Cape Town, Southern Suburbs

Tych Business Solutions • Other • Cape Town, Western Cape, South Africa • $200 - $300 / year • 1d ago

Digital Marketing & Design Coordinator

A well-established Inbound Tour operator is looking for a Digital Marketing & Design Coordinator to support and assist the Product and Marketing Director and to help manage all Digital Marketing and communication concerns. Our client is solely a B2B – Someone with this understanding is important.

Please note this is a mid-level position.

Required Skills:

Adobe Illustrator
Advertising
Copy Editing
Copywriting
Design
Marketing
Photoshop
Social Media Marketing
Mailchimp

Duties & Responsibilities

RESPONSIBILITIES:

1. Content creation & copy editing:

Writing, reviewing, editing and updating all marketing content
Design of promotional materials
Bring creativity and inspiration to propose future content

2. Digital:

Prepare well-structured drafts using digital publishing platforms
Schedule content in line with global engagement strategies
Conduct keyword research and use SEO guidelines to optimize content
Using social media to engage consumers, respond to questions or complaints and to promote company initiatives
Monitoring social media and company website metrics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g., conversion and bounce rates)
Develop creative and engaging social media content
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels
Oversee, plan schedule and deliver content across different platforms
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
Develop, launch and manage campaigns that promote our organization and brand
Form key relationships with identified influencers across the social media platforms
Undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques

3. Design:

Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign or suitable alternative)
Liaise with external design and print houses where necessary to ensure production deadlines are met
Liaising with all departments to execute their design needs

4. Communication & Administrative Support:

Coordination and management of all Printed Collateral
Quotes from relevant companies and orders
Coordination and supervision of team photo and video shoots (e.g. during educationals and special events)
Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates
Assist with any other needs or requests that may arise