Digital Marketing Manager - Beauty/PharmaLocation: Reading, UK (Hybrid) Salary: Up to £70k + benefits You'll be responsible for:Develop the local marketing strategyTake responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teamsEnsure correct adaptation of the brand/franchise image and values locallyAdapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop salesContribute to defining the brand/franchise global strategy by providing feedback on local market needsDevelop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investmentMeasure the performance of omni-channel marketing action plans and propose plans for improvementDraw up and ensure budget and key performance indicator monitoring for the department/areaLead and supervise the team. Develop skills and manage performance, at an individual and collective level