The opportunity:
To be responsible and accountable for direct, outbound Customer Communication within the Financial Services, as well as provide strategic direction in the overall campaign environment pertaining to direct marketing.
Key Responsibilities:
Maximize people productivity through following the correct departmental and people management processes;
- Performance management - Track performance and identify opportunities of teams
- Ensure team is right sized for demand
- Succession plans are in place, where appropriate.
- Talent management plans are in place
Provide VAS & Credit Marketing with analysed data to improve and influence strategic decision making, as it pertains to direct marketing campaigns;
- Assess the requirements and objectives of key role players
- Report / present information to key role players and influence key role players in decision making based on the analysis provided.
- Determine and agree delivery with key role players to ensure that data required is delivered timeously.
- Jointly evaluate opportunities for growth (with stakeholders)
Accountable for executing the customer engagement strategies in a timeous and accurate manner;
- Manage campaign planning and execution strategy process.
- Provide strategic direction into the overall campaign process.
- Take accountability of delivering an efficient channel process that is aligned with business unit strategy
Provide input, direction and resource allocation for strategic systems related to area of responsibility;
- Assess the impact of new as well as existing system changes to dependent functionalities to ensure impact of implementing new systems/products is managed and understood.
- Assess the impact of new as well as existing system changes to processes as it relates to outbound customer communication.
Optimization and enhancement of processes (automation) as per business standards;
- Continuously review current processes as it relates to outbound customer communication and provide recommendations where improvements are required
- Present solutions to change forum for approval and drive priority, implementation & change management
Business owner of Marketing Data Mart;
- Set up and maintain a full data dictionary
- Together with change forum, design technical solutions and sign-off
- Communicate changes to relevant stakeholders (change management)
- Create formal testing methodology
- Responsible for testing of all changes
Stakeholder Management;
- Builds and maintains relationships with key role players across TFG
- Maintains relationships with external stakeholders & suppliers (Channel partners e.g. SayHi\Hyve\Everlytic)
Minimum Requirements:
- Relevant completed degree in Business with some numerate/analytical courses
- Relevant Marketing technology experience (operational and theory)
- At least 5-8 years’ experience management experience in a similar environment
- Experience in coding using packages (SQL, SAS, R, Python)
- Good strategic and conceptual abilities
- Forecasting and reporting experience
- High attention to detail
- Excellent documentation and verbal communication skills
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
#J-18808-Ljbffr