Role: Digital Marketing Executive– BedfordSalary: £35K per annumWorking Hours: Monday – Friday 08:30- 5pmBenefits:25 days holiday + statesPerformance related bonusCompany pensionOnsite parkingElevation Recruitment Group - Marketing Division are excited to be working with a global manufacturing business.Working within the Marketing department the Digital Marketing Manager will manage a range of marketing activities to support the wider growth objectives of the business, and in line with company strategy and the annual marketing plan.Responsibilities:Website Management – Play a lead role in the design, specification and build / implementation of a new website with integrated PIM (Product Information Management) and DAM (Digital Asset Management) systems.Email Marketing – Manage email marketing plan and technology platform to increase customer engagement and generate new business leads.End to end management of email marketing campaignsA/B Testing and SegmentationSocial Media – Create and manage a social media plan to increase engagement and build brand awareness and affinity.Additional required skills:PIM & DAM - Long-term management of PIM/DAM to improve management and dissemination of product and marketing data and assets.Collaborate with other teams to ensure a smooth integration of any new technology and optimise data accessibility for marketing material creation.Graphic Design – Utilise graphic design to create compelling email marketing and social media content and support other design requests.Basic Adobe Creative Suite knowledge essential.Company Events and Exhibitions: Support the marketing team to successfully deliver internal and external events, to achieve objectives.Marketing Planning: Support the marketing team with the creation and implementation of the company marketing plan.Marketing Technology – Responsible for leveraging marketing technologies and new developments to enhance marketing activity.Additional Qualifications (Preferred) Marketing experience requiredMinimum 3 years digital marketing experienceBusiness to business marketing experience desirable but not essentialExperience in construction products related industry sectors desirable but not essentialAdobe InDesign, Express, AcrobatMarketing qualificationsSelf-motivatedOwnership and responsibilityGood communication skills including presentation skillsOrganised with ability to work on own initiativeExcellent attention to detailAnalytical