Brand Proposition Manager - Hybrid / Birmingham / £50-£60KWorking with a food retail client of mine who are growing out their teams and are looking for a brand proposition manager. The ideal candidate will have a proven track record of developing compelling brand propositions within the food retail or FMCG space. This role will be responsible for crafting and communicating the brand's unique value proposition to both consumers and internal stakeholders.Responsibilities: Develop and articulate a compelling brand proposition that resonates with their target audienceConduct market research and competitive analysis to identify brand opportunities and challengesCollaborate with cross-functional teams to ensure brand consistency across all marketing channelsDevelop brand guidelines and standards to maintain brand identityMeasure and analyse brand performance metrics to assess the effectiveness of the brand propositionQualifications: Must have 2+ years in a manager position, preferably from a retail/FMCG backgroundB2C experienceMust have experience managing teamProven track record of developing successful brand propositionsStrong understanding of consumer behaviour and market trendsExcellent written and verbal communication skillsAbility to work effectively with cross-functional teamsStrong analytical and problem-solving skillsPlease apply with your most up-to-date CV :)