Description
Our client in the FMCG Industry is currently looking to employ a Social Media Manager to be office-based in Maitland, Cape Town.
To develop strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders.
A wonderful career opportunity awaits you.
QUALIFICATIONS:
- National Diploma in Marketing, or other relevant qualification.
COMPETENCIES AND TOOLS:
- Performance Analysis.
- Google Analytics.
- Google AdWords.
- Email Marketing.
- Meta Business Suite.
- SMS Marketing.
- Social Media Marketing.
- Social Media Strategies.
- Campaign Evaluation.
- Competitive Analysis.
- Digital Marketing.
- Twitter PPC.
- Microsoft CRM.
- Microsoft Office Suite.
- IBM Watson Campaign Automation.
- SMS Portal-Bulk SMS Service.
- Planning.
- Client Service.
KEY RESPONSIBILITIES:
- Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content.
- Responsible for the planning and execution of the social media content calendar and content creation for Always on social media.
- Responsible for the effective use of social media to build the company.
- Ensure social media content is executed according to the promo grid, as well as the content calendar.
- Ensure social media content is in line with the overall business strategy.
- Brief Marketing Manager on advanced analytics needed to gain a deeper understanding of the social media customer and our general target market.
- Use engagement posts to gain additional insight into the customer according to business objectives.
- Ensure the business is kept up to date with new trends, measurement, best practices, benchmarking, and tools, and that these are included in the business plans.
- Continuously improve the Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.
- Managing execution of Social Media and Native campaigns, including briefing of the internal team, sign-offs and timely delivery.
- Managing execution of CRM campaigns, including briefing of the internal team, sign-offs, and timely delivery.
- Setting up campaign schedules, Formatting, cleaning, and sorting data, Query handling, creating cost estimates and billing instructions.
- Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
- Managing the execution of social media campaigns, ensuring the Go live and deliver on the pre-determined OKRs for various departments.
- Optimising campaigns to produce the best results based on decisions derived from weekly reporting.
- Trafficking ad material from clients and creative agencies.
- Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.
- Managing execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.
- Liaising with clients & suppliers regarding timing plans & approvals, Media planning, structuring campaigns with the internal team, and buying and trafficking of ad material.
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