Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management.
- Implement new launches, maintain growth in pillar products and animate core catalogue.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Adapt communication material (imagery, digital, point of sale).
- Mobilise and work with other departments (sales, logistics, education, medical, etc.) and partner agencies to build broader business strategy; meet the deadlines.
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.).
- Manage PPP budget and ensure sales forecast accuracy.
- Effectively prepare clear messages for senior management.
Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.).
- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan.
- Medical marketing: Work with medical team on medical marketing strategies and implementation of initiatives.
PROFESSIONAL & TECHNICAL COMPETENCIES
- Translates trends and consumer knowledge into meaningful insights.
BRAND DEVELOPMENT
- Thinks brand strategy.
- Imagines disruptive products & services.
- Develops integrated campaigns that work.
- Integrates retail & shopper expertise.
ACTIVATION EXCELLENCE
- Delivers excellence with agility and rigor.
- Integrates sustainable, business consciousness.
COLLABORATIVE LEADERSHIP
- Creates collaboration for bigger success.
- Shares & leverages best practices.
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