We have a new job opportunity for a Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager to join a business that is home to some of the most loved brands across sectors like hobbies, local news, and more. You will join their expanding team & help to grow the user engagement, retention & monetisation across the mobile app portfolio through key avenues like push notifications & personalised communications.This is a permanent, full-time hybrid position, with the flexibility to work remotely or from the London or Scotland office. You will report to the Senior Engagement Manager & work closely with the CRM team to develop user engagement strategies across multiple apps.The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager will:Develop comprehensive mobile app engagement strategies to increase user activity, retention, and monetisation.Manage the full user lifecycle (onboarding, retention, re-engagement) using in-app messaging and email marketing.Analyse user behaviour and performance metrics (e.g., retention rates, session duration, DAU/MAU) to optimise app performance.Collaborate with content creators, designers, and developers to ensure app content aligns with user preferences.Create and execute effective push notification strategies to engage and re-engage users.Conduct A/B testing to improve user experience, UI/UX, and overall app performance.Work with specialists to drive revenue through subscriptions, in-app purchases, and advertising strategies.Stay informed on industry trends and emerging mobile app technologies.The Mobile App Engagement Manager / Mobile App Marketing Manager / Mobile App Growth Manager should have:1-2+ years of b2c marketing experience, ideally b2c digital productsExperience in mobile app engagement is a plus (e.g. Push notifications to increase users' app usage)Experience in CRM roles is a plusStrong analytical skills to interpret data and turn insights into actionable strategies, with experience using tools like LookerProficiency with app and CRM platforms (e.g., Iterable, Braze, Firebase, Hubspot).Demonstrated success with A/B testing and optimization methodologies.Excellent communication skills and the ability to collaborate across teams.Experience in B2C digital products, ideally with a focus on hobbies or subscription-based products, is a bonus.This client cannot offer visa sponsorship.