Responsibilities
JOB DESCRIPTION
Campaign Management
- To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar
- Manage the above content through monthly social media & paid schedules
- To plan & share branded content across external partner social media channels (malls, media titles, etc)
- Manage brand & product placement to deliver on strategic omni channel objectives
- Build & manage relationships within collaborations & influencers
- Community management, customer engagement & daily conversations on social media
- Liaising with customer service, logging of daily complaints & online reputation management
- Amplify messaging on social media for brand events or engagement activities
- Drive data acquisition through social media
- Weekly & monthly reports to marketing team & management
- Competitor analysis & opportunities
- Trending topics & relevant news/ opportunities
- Copy writing for accompanying post copy & customer responses.
Community Management
- Execute a results-driven social media strategy as part of the digital team.
- Manage brand & product placement to deliver on strategic omni channel objectives
- Collaborate with marketing team to create a social media calendar aligned to the marketing & promotional plan.
- Work with copywriters and designers to ensure content is informative and appealing
- Manage the above content through monthly social media & paid schedules
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content
- Amplify messaging on social media for brand events or engagement activities
- Maintain unified brand voice across different social media channels.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Build & manage relationships within collaborations & influencers
- Liaising with customer service, logging of daily complaints & online reputation management
- Drive data acquisition through social media
- Weekly & monthly reports to marketing team & management
- Competitor analysis & opportunities
- Trending topics & relevant news/ opportunities
- Copy writing for accompanying post copy & customer responses
Qualifications And Experience
- Diploma or tertiary studies in Digital marketing, communications, PR or similar
- Passion, Confidence and 4-6 years’ experience in a similar role working in social media and proficiency with major social media platforms and social media management tools.
Skills
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy editing skills
- Top-notch oral and verbal communication skills
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
- Direct experience in social media management tools (Hootsuite etc)
- Up to date with key trends & industry news
- Ability to work well under pressure
- Deadline driven / time management
- Team player with a Can-do attitude
- Innovative and Organised
- Resilient and courageous
- Self-managed and Takes the initiative
- Curious / enquiring mind
- Fashion trend enthusiast
- Experience with Microsoft office.
Behaviours
- applies market and business insights in order to drive organisational objectives
- conveys information and communicates ideas in a clear, concise and impactful manner
- understands, anticipates, and meets the needs and expectations of customers
- consistently makes timely, well-rounded and informed decisions
- interprets and simplifies complex and contradictory information when resolving organisational problems
- assesses and improves the efficiency, effectiveness, and quality of various work processes
- leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
About Us
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that
Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.
We’re the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
About The Team
On-trend smart and casual wear, including footwear, accessories and fragrances,
Markham is renowned for its youthful, current, vibrant store experience. Markham is passionate about style and dedicated to helping customers find the look that suits them best.#J-18808-Ljbffr