BRAND MANAGER: RENOWNED ALCOHOL BRANDS
Brand Manager - Marketing
Cape Town - Western Cape
Cheers to this superb opportunity for an experienced Brand Manager to work in-house on a fabulous portfolio at a leading alcohol brands company in Cape Town.
Working alongside the Portfolio Manager, you will be responsible for driving volume and value growth across the company’s portfolio.
If you are a dynamic Brand Manager with some highly advantageous Alcohol brand experience, or a desire to be instrumental in Brand growth, we’d love to chat! Apply today.
Responsibilities
- Ensures Brand volume and value growth in line with the Portfolio Plan
- Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
- On time and in full execution of brand activity plans
- Develop and influence consumer-centric brand bibles that increase differentiation between brands, deliver against the brand role in the portfolio, and maximize business growth
- Understand key customers per channel, their needs and marketing platforms, and apply this to operational planning
- Full understanding of competitor activity in the market, and the ability to recommend shifts in activity plans to deliver against short- and long-term ambitions
- Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
- Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
- Management of brand budgets.
Requirements
The successful candidate must have/be:
- Marketing Related Degree/Diploma
- Minimum 5 years experience in FMCG/Retail/Liquor environment
- Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives
- Excellent organisation and communication skills (written, verbal, presentation)
- Strategic, creative, innovative thinker with strong operational capabilities
- Strong analytical capability, attention to detail, and numeracy
- Commercial acumen
- Good problem-solving ability
- Comfortable in negotiating needs of brand relative to those of customers, consumers, media, and events partners
- Results oriented
- Persuasiveness and tenacity to sell ideas
- Understanding of the retail environment and route to consumer pathways
- Excellent interpersonal skills, assertive and able to use initiative.
City: Cape Town
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Consultant: Kim
Reference Number: #Kim1066
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