Ducati Public Relations Manager (Specialist Level) - Automotive/motor R55000 to R65000
Job Position: Ducati Public Relations Manager (Specialist Level) – Automotive/motor
Ref: 4804
Location: Johannesburg
Salary: R55 000 to R65 000 per month commensurate with qualification and experience and benefits
Email your CV to:
Qualifications / Requirements:
- 3-year National Diploma or Bachelor's Degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Commerce
- Minimum of 5 years' experience in automotive marketing and communications
- Knowledge and understanding of brands and brand image
- Previous experience in journalism or public relations is a plus
- Good understanding of the automotive market and competitive landscape
- Maintain a professional demeanor to represent the brand effectively to the public and motoring media
- Strong understanding of Ducati's structures, products, and competitors
- Strong grasp of communication strategies and media principles
- Ability to listen and communicate effectively at all levels
- Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels
- Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities
- Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management
- Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control
Key Performance Areas:
- Engage with the media daily to build networks and enhance the visibility and image of Ducati and its products
- Provide the media with accurate product, consumer, and corporate information, along with photographic services, to promote the Ducati brand
- Organize and execute local and international press launches and conferences for media, business, and political stakeholders
- Draft, process, and distribute media releases about Ducati products and the Ducati corporate brand, while also monitoring and analyzing the publicity generated for new products and the brand
- Act as a company spokesperson for Ducati South Africa
- Facilitate customer service/experience concerns which have received heightened attention in the media
- Curate and compile Ducati brand content (lifestyle, consumer, corporate and product)
- Effective management and campaign support of Ducati brand Ambassadors, Ducati influencers and other publicity programs and media partnership initiatives
- Responsible for issuing accurate Ducati brand related content timeously for internal news platforms
- Support the internal communications department with Ducati content to build a strong internal Ducati brand
- Control and management of the Ducati PR budget with monthly KPI updates for NSO Controlling and NSO Director
- Control and operational management of Ducati SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targets
- Coordination of ad hoc projects (including the Ducati Corporate PR profiling/local relevance projects) in conjunction with agencies
- Provide support to Ducati brand marketing campaigns, projects and events in planning and leveraging any PR opportunities which may be presented
- Effectively manage the Ducati PR agency with regards to promoting, building and integrating the Ducati PR brand narrative within the broader marketing strategy
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