To develop and manage, cross sell and upsell Direct Marketing campaigns to drive product sales and usage to increase Nedbank’s market share and profitability.
Job Responsibilities
- Identify and conceptualise Direct Marketing strategies and campaigns to drive sales for allocated products as well as assisting the Campaign Manager’s to improve their efficiency and productivity month-on-month and provide assistance and guidance where needed.
- Brief and manage end-to-end Direct Marketing campaigns within budget constraints.
- Devise and manage campaign timelines and timeous execution.
- Engage and brief with marketing to produce quality collateral for campaign execution.
- Engage with analytics to target and select leads for campaigns.
- Monitor performance reports and engage analytics team and stakeholders to track campaign impact and progress and improve where necessary.
- Preparation and presentation of monthly reports for various Steerco’s.
- Assist Senior Manager: Cross Sell & Upsell as required in a 2IC capacity.
- Ensure quality of delivery by reviewing and executing work and taking corrective action where necessary. Improve team efficiency and effectiveness.
- Ensure that systems and processes are effective.
- Manage operational risks through mitigation measures.
- Contribute to a culture of transformation by participating in Nedbank culture building initiatives, business strategy, and CSI.
- Stay abreast of developments in field of expertise, ensuring personal and professional growth.
- Understand and embrace the Nedbank vision and values, leading by example.
- Participate in the development and implement action plans to address issues raised in culture surveys.
- Create a client service culture, delivering world-class service.
- Encourage team to generate innovative ideas and share knowledge.
- Identify clients' needs through conducting research.
- Meet all agreed client service and satisfaction objectives.
- Establish trusting working relationships with subordinates, manager, peers and other departments to deliver results through respect and regular feedback.
- Develop and maintain sound relationships with external stakeholders.
Essential Qualifications - NQF Level
- Matric / Grade 12 / National Senior Certificate
- Advanced Diplomas/National 1st Degrees
Preferred Qualification
- Bachelor's Degree in Business and Strategy
Minimum Experience Level
- 3 years' experience in Product, Channel Management, Project Management, Campaign Management or Direct Marketing within a Financial Services environment
Technical / Professional Knowledge
- Change management
- Communication Strategies
- Employee training/development
- Governance, Risk and Controls
- Organisational systems
- Principles of project management
- Relevant regulatory knowledge
- Staff resource planning
- Strategic planning
- Management information and reporting principles, tools and mechanisms
- Customer Focus
- Decision Making
- Facilitating Change
- Business Acumen
- Planning and Organizing
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