Purpose:
To contribute to the delivery of overall business objectives by delivering brand objectives through the development and management of market and brand strategies and their detailed execution.
The incumbent will maintain a motivated and productive team work and collaborate across the business and with external partners and service providers.
Requirements: - Marketing degree/diploma or other relevant business qualification
- Min. 10 years experience in Senior Brand or Marketing Management role in FMCG
Duties include:
- Develop and execute annual market and brands strategy to support company objectives
- Develop, manage, co-ordinate and execute marketing campaigns across various channels (digital, social and traditional media) driving brand desirability
- Manage, maintain and grow the brand equity
- Manage the profitability of the brands by managing the annual budgets, to deliver margin and profit objectives across the portfolio
- Analyse campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
- Monitor market trends, competitor activities and customer insights
- Track and analyse the productivity of the whole product portfolio and range
- Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
- Collaborate with all relevant internal and external parties
- Ensure that all marketing brand guidelines, brand identity, packaging spec sheets and design guidelines are adhered to
- Drive brand visibility, develop relevant marketing material including store signage, POS, display units and store activations
- Manage campaign and promotional in-trade executional excellence
- Develop and implement digital marketing campaigns across media channels and monitor performance
- Conduct market research and competitor analysis