MARKETING MANAGER (BLOOD PORTFOLIO) - (POS24185)
Area: Aeroton
Salary: R950 - R1k
To oversee and manage all aspects of the Marketing of the Blood business unit, servicing the Transfusion Therapies, Bioscience, Pathology / RDT. Optimizing growth and profitability within the unit.
Qualifications & Experience: - Bachelor of Science (preferably in Nursing) or equivalent qualification
- Marketing qualification preferable
- Marketing or Brand management experience in the Blood Business Unit - Essential
- Knowledge of or working with SANBS an advantage
- Knowledge of Project management an advantage
Overview Of Duties (not Limit To): - Implementation of division marketing strategies
- Analysis of regional sales, competitor and market share data, develop strategies and action plans to maximise sales potential
- IQVIA/IMS Data - intermediate/super user, understanding, interpretation
- Management of resources i.e. budget, stock, time, systems, sales tools
- To develop and sustain strong working relationships with key stakeholders in order to ensure continuous brand loyalty and advocacy.
- Develop customer proposal / presentation for communication and implementation.
- In-depth understanding of regional and national trends and customer dynamics
- Proactive actions to prevent potential threats to business results
- Understand customer practices and prescribing habits
- Respond to customer requests and resolve regional issues timeously
- Coach and develop the sales representatives
- Frequent customer visits with and without product specialists
- Analysis and monthly reporting on team performance
- Monitor and develop action plans to correct underperformance
- Manage field force effectiveness measure
Closing date: 14 July 2024
Send all CV’s to and use reference: POS24185
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