Company:
Join our dynamic team at Digital Vikings, based in Johannesburg, South Africa. We are innovators who focus on creative strategy, paid media, content creation, email marketing, SMS, website development, and more. We are committed to pushing boundaries and delivering exceptional results that engage users, drive traffic, and convert into sales.
We are seeking a Paid Media Buyer to lead the advertising strategies and management for direct-to-consumer e-commerce businesses on a full time basis. 2 of which are an artist-driven clothing brand and a car detailing brand.
The primary brands are:
As marketers and creators responsible for these rapidly growing brands, we are constantly seeking innovative, creative strategies to outperform industry norms. We embrace agility, readily seizing opportunities that yield success. We eagerly anticipate a visionary individual who can elevate our advertising efforts and drive growth.
The primary responsibilities and projects encompass:
- Media planning, media strategy development, media buying, and implementing effective communication strategies
- Developing and executing paid media strategies on Meta, TikTok, and Google advertising platforms
- Analyzing campaign performance and optimizing for maximum ROAS
- Crafting compelling ad creatives and copy
- Managing and allocating ad budgets effectively
- Collaborating with the creative team to craft new concepts and iterations on winning formulas.
- Staying updated with the latest trends and updates on Meta, TikTok, and Google ad platforms.
The ideal candidate should possess:
- In-depth understanding of digital marketing principles and strategies
- Proficiency in using Facebook Ads Manager, TikTok Ads Manager, and Google Ads
- Strong analytical skills for data-driven decision making
- Skills in visual storytelling and persuasive ad copywriting
- Knowledge of pixel tracking and conversion tracking
- Familiarity with tools like Google Analytics, Meta Ads, Google Ads, TikTok Ads.
- Bachelor's degree in Marketing, Advertising, or related field
- Blueprint Certifications
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