Key Responsibilities:
User Experience (UX) Design:
⪠User Research: Conduct user interviews, surveys, and usability tests to gather insights about user needs and behaviors.
⪠User Personas: Develop detailed user personas and journey maps to inform design decisions.
⪠Wireframing & Prototyping: Create wireframes and interactive prototypes to visualize design concepts and user flows.
⪠Information Architecture: Organize and structure content to enhance usability and findability.
User Interface (UI) Design:
⪠Visual Design: Develop visually appealing designs that align with our brand guidelines and enhance user interaction.
⪠Responsive Design: Create layouts that work seamlessly across various devices and screen sizes.
⪠Design Systems: Contribute to or develop design systems and style guides to ensure consistency across products.
Collaboration & Communication:
⪠Cross-Functional Collaboration: Work closely with product managers, developers, and other stakeholders to ensure designs are feasible and meet business goals.
⪠Feedback Integration: Iterate on designs based on user feedback, analytics, and stakeholder input.
Testing & Analysis:
⪠Usability Testing: Conduct usability tests to identify pain points and validate design solutions.
⪠Performance Metrics: Analyze user engagement and experience metrics to inform ongoing design improvements.
Qualifications:
⪠Minimum Education: Bachelors degree in Design, HCI, or a related field (or equivalent experience).
⪠Experience: Minimum 10 years proven experience in UI/UX design, preferably in a digital product environment.
⪠Tools: Proficiency in design tools such as Sketch, Figma, Adobe XD, or similar.
⪠Portfolio: A strong portfolio showcasing design projects and thought processes.
Skills:
⪠User-Centered Design: Deep understanding of user-centered design principles and methodologies.
⪠Visual Design Skills: Strong aesthetic sense with attention to detail in typography, colour, and layout.
⪠Problem-Solving: Ability to identify problems and create effective design solutions.
⪠Communication: Excellent verbal and written communication skills for presenting ideas and concepts clearly.
Additional Attributes:
⪠Adaptability: Willingness to learn and adapt to new tools, technologies, and design trends.
⪠Collaboration: Strong team player who can work effectively in a collaborative environment.
⪠Versatility: Ability to carry out general graphic design work such as corporate image design.