Location: Johannesburg
Our client in the Financial industry is looking for a Marketing Manager.
Key Responsibilities
Staff Management:
- Identify training needs
- Set and communicate KPAs
- Manage targets and objectives
- Provide direction, guidance, and support to staff members
Budget/Forecast:
- Build a detailed, bottom-up annual budget for areas of responsibility
- Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available
- Be prepared to discuss assumptions used for developing budgets and forecasts
Marketing Management:
- Manage and coordinate all marketing, advertising, and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products/services
- Analyze customer research to determine market requirements for existing and future products/services
- Scanning and researching external markets, membership needs, and consumer needs
- Develop and implement marketing plans and projects for new and existing products/services
- Manage the productivity of the marketing plans and projects
- Monitor, review, and report on all marketing activity and results
- Providing, managing, and guiding PR and communication output
- Determine and manage the marketing budget
- Delivery marketing activity within agreed budgets
- Monitor and manage social media content
- Managing content of magazine
- Vetting and placement of advertising material
- Oversee design of marketing and other FPI material
- Ensure needs are met in terms of value proposition on primary level (promoting CFP) and secondary level (member services)
- Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies
- Review and edit existing promotional materials for marketing effectiveness and cross-selling opportunities in line with brand guidelines
Communications Management:
- Provide writing and editing support for all outbound member communication including all promotional materials, website content, monthly newsletter, and the annual report
- Coordinate communications projects with vendors and contractors for the development, production, and delivery of CPD events, i.e., promotional materials, website information, and other collateral
- Compiling written communication for staff, clients, partners, and suppliers
- Support and manage the implementation of corporate communication programs
- Write, edit, and distribute all company newsletters according to publication schedule
- Write speeches for senior management within the organization
- Preparing sales documentation such as proposals, brochures, and special offers to stakeholders
- Assisting sales staff with ad-hoc copywriting when required
Processes:
- Monitoring, implementing, and evaluating consumer awareness processes and campaigns
- Compile processes for functional areas under your control
Requirements
- Business/Marketing related degree/equivalent professional qualifications
- Experience in all aspects of developing and maintaining marketing strategies
- Technical marketing skills
- Proven experience in customer and market research
- Relevant industry knowledge
Send your CV and latest pay slip to
ATripleA Recruitment and Temps
Posted 2023-05-06
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