Job DescriptionThe Programmatic Senior Executive is responsible for planning, building and optimising the execution of best-in-class Programmatic campaigns for their clients, striving to exceed performance objectives and create impactful, integrated strategies.
To thrive in this role we expect a passionate candidate to have an understanding of platform and industry developments; continuously looking for ways to innovate and drive a competitive advantage for their clients.
Key Responsibilities
- Taking on day to day planning, optimisation and reporting responsibilities across Programmatic platforms
- Support in the creation of high quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client KPIs.
- Communicate with client contacts to understand their business, their needs, and build strong working relationships.
- Understand how Programmatic fits in and compliments the wider marketing mix. Work with the broader team to identify opportunities for Programmatic activity.
- Develop relationships with publishers and key partners to deliver value to the agency.
- Clearly communicate results to our clients alongside the wider team, identifying trends, opportunities and a clear rationale for performance.
- Support new business opportunities with account audits and clear recommendations.
Essential Skills:
- Working knowledge of Programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms.
- An understanding of Google Analytics or similar web analytics tools.
- Experience managing Programmatic campaigns spending upwards of £20,000 per month.
- Strong working knowledge of Excel and Powerpoint.
- Experience supporting full-funnel campaign brief responses.
- Experience presenting and explaining campaign performance to a range of client stakeholders.
- Ability to develop testing roadmaps based on client objectives.
- Ability to innovate for your clients and produce award-winning work.
- Ability to interpret large datasets, identify trends and articulate key points from the data.
- Understanding of how Programmatic works effectively in a multichannel, integrated plan.
Desirable Skills:
- Experience running Programmatic accounts across different verticals and markets.
- Experience working with Publishers and Partners to deliver sophisticated branding activity.
- Fluency in modern European languages (written and verbal).