Are you a creative and detail-oriented marketing professional? Our client, a leader in the retail industry based in Cape Town, is looking for an Advertising Specialist to join their innovative team. If you have a knack for executing promotional campaigns with precision and flair, this is your chance to shine. In this role, you’ll be responsible for managing the promotional calendar from start to finish, ensuring all campaigns are delivered on time, within budget, and in line with brand guidelines. Bring your expertise in advertising operations and make a significant impact on a well-established retail brand.
KEY RESPONSIBILITIES
Advertising Operational Plan
- Execution of the Advertising operational plan (ATL, DM, PR, BTL, Digital)
- Compliance with CI, media specifications and budget
Marketing Process
- Provide input into, continuous improvement to the marketing process-promotional grid, critical path to post campaign analysis (media, shoots, samples etc.) and executing on it.
Compiling, analysis and/or interpretation of the:
- Compile post campaign Analysis
- Campaign administration and all relevant administration
- Input into Seasonal Brand review
Marketing Strategy focused initiatives
- Competitions, budgets, engagement initiatives, new store openings, innovations
Management
- Expense Management
- Stakeholder management
EXPERIENCE & QUALIFICATIONS
- A Degree/National Diploma in marketing/advertising or an equivalent qualification
- A minimum of 3 year’s relevant marketing experience gained in a marketing/ advertising/ agency environment.
- Have a clear understanding of all marketing platforms (ATL, BTL, Digital platforms, PR, Direct Marketing & Paid Media)
- Retail experience
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