Technical Architect (Salesforce Marketing Cloud)
Wunderman Thompson
Department: Data & Analytics
Location: Cape Town, South Africa
Last Updated: 8/14/2024
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
OVERVIEW
As part of the VML EMEA Enablement Team, the Technical Architect (aka Enterprise/Solutions Architect) primary role is to partner with VML and its client's Marketing and Technical teams to deliver data-led solutions by leading the design, delivery, and execution of client engagement solutions, including CRM, Personalization, and Marketing Automation. This role plays a crucial role in bridging the gap between marketing requirements and technical capabilities, ensuring that marketing teams can leverage the right technology tools/solutions to achieve their goals effectively.
The Technical Architect is a key figure in designing and implementing marketing technology solutions that empower marketing teams to drive successful campaigns, enhance customer experiences, and achieve overall marketing objectives. To accomplish this, this role possesses strong technical writing skills; a blend of operational, marketing knowledge and technical expertise, and must have the ability to set the vision translating business objectives into enticing and actionable recommendations. This person will need to naturally lead their colleagues and participate in building our team culture.
RESPONSIBILITIES:
- Engage with existing and new clients to deliver strategic solutions, lead on technical client engagements from scoping the new engagement, to creating the solution and solution design documentation.
- Determine project scope and specifications to the final presentation of software solutions, meeting directly with clients to provide feedback, solution alignment, and updates on projects.
- Serve as a liaison between client and developers.
- Support the team with technical solution recommendations as well as operational delivery of solutions.
- Be process-driven and provide technical innovation, most notably in the handover of technical solutions to the developer team.
- Engage with developers, consultants, and project managers on solution design and architecture (Medium and High Complexity), data and technology governance principles, scripting and query development, data mapping and extract strategies, relational data/schema, tech support, integrations, and custom application development projects.
- Leverage native scripting languages relevant to solve for requirements in the most effective, optimal, and scalable manner.
- Active mentoring and knowledge transfer within the broader developer team.
- Keep up to date with new technologies, trends, and where applicable, the introduction of these to the developer team and/or organization as a whole.
REQUIREMENTS
- Marketing technology experience (such as marketing data, production, content management, planning, implementation, various channel use - e.g. email, web, mobile, etc., CRM, Audience Management, and Analytics) in preferably some of the popular technology stacks including Google, Adobe, Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Personalisation, AWS, Snowflake, etc.
- Proven record of accomplishment with solution engineering.
- Inquisitive, practical, and passionate about technology and sharing knowledge.
- Ability to architect and develop middleware solutions between the mentioned technology stacks.
- Experience with SQL, relational databases (MSSQL, MySQL, etc.) and data modelling.
- Bachelor’s degree - Marketing or Information Systems will be beneficial (or 5+ years hands-on marketing experience).
- CDP & CRM experience would be beneficial.
- Understanding of data models, database marketing, and customer/product lifecycles.
- Data/Architecture certification would be beneficial.
- Software development knowledge or experience with mobile development (iOS or Android) or web development (PHP or ASP.Net core) would be advantageous.
Leadership & Interpersonal skills
- Experience working with a project management office.
- Experience in the Automotive industry beneficial.
- At least 5 years’ experience in leading and mentoring a technical/dev team.
- Solid oral and written interpersonal communication and relationship skills.
- Proven time management skills in a dynamic team environment.
- Ability to work as part of a team to solve problems in varied, fast-paced environments.
- Willing and able to travel occasionally.
*Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation*
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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
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