Job DescriptionJob Title: Marketing Executive / Senior Marketing Executive
Location: Belfast Office
Employment Type: Full-time, Permanent
Reports to: Head of New Markets
Role Overview:
The successful candidate will join our dynamic and fast-growing marketing team in Belfast. This position offers an ambitious Marketing Executive or Senior Marketing Executive the opportunity to accelerate their career in a fast-growth, international environment. The role encompasses various marketing responsibilities, with exposure to different platforms and a strong emphasis on cross-functional collaboration.
Key Responsibilities:
Content Creation:
- Oversee the development and distribution of high-quality content to support marketing campaigns, such as blog posts, case studies, webinars, videos, and social media content.
Campaign Planning and Execution:
- Plan, coordinate, and execute marketing campaigns across multiple channels, including digital, print, and events.
- Set objectives, identify target audiences, craft messaging, and choose effective tactics and channels.
Marketing Analytics:
- Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve ROI.
- Track KPIs and conduct market research to inform decisions.
Budget Management:
- Develop and manage the marketing budget for assigned campaigns and initiatives.
- Ensure efficient allocation of resources to achieve strategic goals.
3rd Party Management:
- Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, event management companies, and media buying agencies.
Cross-functional Collaboration:
- Work closely with sales, product management, and customer support teams to align and integrate marketing efforts.
Reporting:
- Regularly report on marketing performance to the Head of New Markets and stakeholders.
- Provide insights and recommendations for continuous improvement.